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• A complete look at the overhaul of Kristen Bell’s snack bar brand
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• Details on General Mill’s new food dye mandate
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Kristen Bell’s snack bar brand, formerly This Saves Lives Bar, is now known as All In Foods. Adrianne DeLuca here, assistant managing editor, with the full scoop…

The company emerged with a new moniker this month alongside announcing a fresh, $4 million cash infusion from Obvious Ventures to support its retail growth as well as a rollout for its new Madagascar Vanilla snack bar at Starbucks nationwide. The changes come nearly three years after its acquisition by GOOD Worldwide. 

Along with the updated identity, All In changed up its leadership, overhauled its formulations, and iterated its impact model.

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Ayoh, the flavored mayo brand created by food influencer and cookbook author Molly Baz, has secured $4.5 million in seed funding to expand its brick-and-mortar retail footprint. 

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There is a growing push to hold the food industry to higher traceability and transparency standards, stemming both from consumer demands as well as from the Trump Administration’s Make America Healthy Again (MAHA) campaign. Light Labs, a “modern food testing” startup,” believes it can push the industry toward these objectives while creating a “virtuous cycle” that ties product transparency to increased revenue for brand operators.

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