Could the Dry January boost be drying up for NA beer? 

In today’s Brewbound Insider Newsletter and on Brewbound.com, Insiders are diving into NA segment data, prepared for Brewbound by Bump Williams Consulting. The exclusive report reveals that NA’s growth slowed considerably last month, compared to previous Januarys. 

Insiders are also reading about:

• Reactions from President Trump and bev-alc trade groups to the Supreme Court’s tariff ruling;

• The reasons for Topo Chico’s drought in the U.S.;

• NA spirit brand Kava Haven’s bid for white space in the ANA market;

• And legislation to allow intoxicating hemp drinks in NY liquor stores.

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The NA beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).

NA beer’s share increased 0.1% YoY, to 4.3% at grocery stores during the 4-week period (L4W) ending January 31, according to BWC. During the same period in 2025, NA dollar share increased 1.1% YoY, to 4.2%, which followed a 0.8% jump in share in 2024.

Read the full analysis here

Following the U.S. Supreme Court’s ruling Friday to strike down President Donald Trump’s implementation of tariffs on imported goods, the president said he would invoke an additional 10% global tariff and bumped that figure up to 15% on Saturday. 

Friday’s ruling does not provide the bev-alc industry relief from the Section 232 tariffs on imported aluminum and steel, which were imposed in 2018 and remain in effect.

Speaking to Brewbound, Brewers Association president and CEO Bart Watson said BA members still expect to face “a high cost of goods environment.”

Keep reading

Sparkling water fans are bracing themselves for a prolonged drought after The Coca-Cola Company confirmed that Topo Chico mineral water is temporarily unavailable in the U.S. due to production issues at the source in Monterrey, Mexico.

Production has been halted due to “challenges in source wells” and “quality issues,” and the flagship glass bottled mineral water likely won’t be back in stock until Q3, per the letter.

Read more

As functional drink brands look for a foothold in the booming alcohol alternatives space, 1 kava company is trying something new.

Kava Haven describes itself as a kava-based NA spirit, and is part of a small segment of zero-proof spirits that offer a buzz without alcohol or THC.

Read more

New York may allow licensed alcohol retailers to sell THC-infused drinks if a new measure introduced in the state Legislature last week gains passage.

The proposal would create a tax and regulation architecture for cannabis drinks with up to 5mg THC per container, operating under the joint authority of state alcohol and cannabis regulators. Alcohol retailers would be granted the opportunity to purchase a separate cannabis sales permit in order to join the market, with the annual permit fee as yet undetermined.

Learn more

Boston Beer Company will report full-year 2025 earnings Tuesday after the market closes. We’ll be tracking the early earnings, as well as sharing highlights from the call with analysts in Wednesday’s newsletter and on Brewbound.com. 

This week’s Brewbound Podcast will feature Andy Rhine from the Oregon Beverage Collective. Rhine, who owns Cascade Lakes and just acquired Crux Fermentation Project, will share the collective’s future plans. 

The episode will also feature our commentary on some of last week’s headlines. Look for the episode midweek.

While there may be 3 kinds of medals on the podiums at the Winter Olympics, it seems there’s only … 1 beer brand for sale in the main arena over in Cortina, Italy.

Olympic official beer sponsor A-B InBev sold simply Corona Extra, or Corona Cero if you want an NA option, to patrons at the games this month – although we spotted plenty of Michelob Ultras in the U.S. Men’s Hockey locker room after they won gold (wonder where their secret stash was). 

In Saturday’s Insider’s Week in Beer newsletter, Sean McNulty dove into the price point for the limited beer options, as well as other bev-alc news from the week (both legit headlines and some goofy ones). 

Catch up here

The Brewers Association (BA) slashed nearly every line in its 2025 expenses, but the cuts were still not enough to offset declining revenue, according to the trade group’s annual report. 

Total revenue declined 24.63% YoY, to more than $16.8 million. Total expenses declined 22.44% YoY, to nearly $18.9 million, marking the 2nd consecutive year the BA’s operational net was negative. 

A BA spokesperson told Brewbound: “These decisions are about ensuring we remain responsive, efficient and focused on what matters most to today’s craft brewers. We believe this proactive approach sets us up not just to adapt, but to emerge stronger in the years ahead.”

Dive into more financial data here

The Brewbound team is heading to the New England Craft Brew Summit (Friday, March 6) in Portland, ME. We’ll be on the ground covering the latest news and conversations coming out of the event, as well as recording Brewbound Podcast On Location interviews.

Here are a few ways to connect with us:

1. Stop by Booth #3: Watch a podcast recording, grab a T-shirt and chat with the team.

2. Share your news: Have updates from your brewery? We’d love to hear from you.

3. Reach out to meet: Email us at podcast@brewbound.com if you want to catch up in Portland.

See you there!

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