Hanukkah comes late this year (in time for a true Chrismukkah!), but startup snack maker Little Latke got out ahead of the season with the launch of its shelf-stable potato pancake crisps. The new product is the brainchild of first-time founder Taylor Blue, who talked with Nosh recently about her journey in CPG.
🕎 The idea for the brand came from a beloved family recipe and a desire to bring the love of latkes to a broader audience of consumers. Blue spoke about how her launch strategy has revolved around feedback from consumers and talking with other entrepreneurs. 🛒 Her 2.2 oz. pouches of latke crisps launched DTC last week and are also available in a growing number of independent grocers in her Chicagoland area as well as the Northeast. 🗣️ What she said: “I tell people we would feel out of place in the chip aisle. We lean more on that premium cracker crisp. I look forward to seeing how people are going to respond to this style of packaging. It is a pinch-to-close, resealable bag. I didn’t want it to be something that you can rip open and then figure out how to store. Some people are going to eat it all in one go or some might want to come back to it later.” Read how Blue is helping carve out a niche in next-gen Jewish food on Nosh. | 
