 |
🔐 What You're Missing |
| | Bump Williams Consulting was influenced by the positive vibes at this year’s Craft Brewers Conference, and chose to focus on what’s going well for craft in the consulting firm’s latest monthly update. In Today’s Top Story, Insiders are reading highlights from the report, including craft’s “success rate,” why “local” still has power on shelves and which craft brands are getting the most out of their small distribution footprints. In today’s Brewbound Insider Newsletter and on Brewbound.com, Insiders are also reading about: Boston Beer’s new high ABV FMB venture; The biggest draft brands on Cinco de Mayo; A ruling on OH’s out-of-state shipping laws; A licensing agreement between New Realm and Bold Mariner Brewing; And Widmer Brothers’ “Stay Sunny” campaign and updated packaging.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
|
|
| | Sponsored message from Briess Malt and Ingredients Co. | Destihl Brewery Founder & CEO Matt Potts said “We’ve been able to brew award-winning beers with Briess Malt year after year”. When a brewery wins two golds and a bronze in the same year, you know the malt behind it matters. Click to hear the rest of the Destihl story.
Learn more
|
|
📰 Today's Top Story |
| | | Nearly 4 out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from Bump Williams Consulting (BWC). Approximately 36% of craft brand families recorded growth in NIQ-tracked off-premise channels YTD, improving compared to 33% during the same period in 2025, BWC reported. Craft’s “success rate” is even higher when dividing brand families by rank, and is the highest among the top 101 to 250 families by YTD dollar sales (42% growing). Keep reading |
|
|
📝 Brewbound Headlines |
| | | Boston Beer Company is launching LYTT Electric Coolers in 5 states this month. Lytt is a line of 15% ABV, malt-based, RTD offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers. Read more |
|
|
📊 Data Dive |
| | | A-B’s Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard. Michelob Ultra gained the most volume share on draft on Tuesday, May 5, increasing 1.23%. It was also the No. 1 poured draft product by volume in BeerBoard-tracked accounts nationwide. Read more |
|
|
🔮 On Tap This Week |
| This week’s Brewbound Podcast will feature a pair of interviews, featuring Lawson’s Finest Liquids CEO Adeline Druart and Rhinegeist CEO Adam Bankovich. Plus, all the latest news. Check your feeds midweek. The Consumer Price Index for April 2026 will be released Tuesday morning. Look for same-day coverage on Brewbound.com. Plus, Molson Coors presents at the Goldman Sachs Global Staples Forum Tuesday. We’ll be monitoring for any major news coming out of the appearance. |
|
|
⏮️ Last Week in Beer |
| | A Beer For Mom (and Pls Remember the Flowers) It’s a little late for Mother’s Day, but you can always get her a card, some flowers and why not a beer? Insider’s Week in Beer newsletter writer Sean McNulty wished all the moms out there a happy Mother’s Day, while recapping all the GIF-worthy headlines of the last week, including a Cleveland Guardians fan who definitely owes his significant other a beer, a peek at clearance cart Goose Island Bourbon County Stout and a surprisingly enthusiastic response to 0.3% depletions growth. Catch up here |
|
|
👀 ICYMI |
| | | C-stores remained a lone bright spot for craft in the latest monthly report from Circana. YTD through April 19, craft dollar sales at c-stores increased 3.2%, while volume increased 0.9%. Those trends decelerated slightly in the L4W, with dollars up 2.7% YoY and volume up 0.5%. The segment outpaced the overall beer category in all metrics. Total beer dollar sales increased 1.8% (volume -0.4%) YTD and +1.1% (volume -1.1%) in the L4W. The script is flipped in grocery stores, as well as MULO+C, with craft trailing the overall beer category. Learn more 🎁 Not an Insider? Enjoy this Gift Link to keep reading! |
|
|
💼 Now Hiring |
|
|
|
|
|
👋 That's all for today's Brewbound Newsletter |
|
