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This week, another hard seltzer’s life was claimed by moderating alcohol trends, among other challenges. 

ICYMI: We’re talking about Spindrift’s discontinuation of its 4% ABV Spiked line. 

• The non-alcoholic, fruit-infused sparkling water maker launched the line in 2021 amidst a “then-burgeoning hard seltzer market.” 
• But, its growth was plagued by a difficult route-to-market, need for dedicated manufacturing requirements and the complications of regulatory compliance.

Plenty of popular NA seltzer brands made the leap into hard seltzer, but Spindrift was arguably the most visible to do so without the backing of a bev-alc partner. 

What happened and what’s next for the sparkling water slinger?

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider. 

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From your morning coffee to your midday hydration soda to your afternoon JOLT to your nighttime sleepy decaf brew, this week’s new product gallery has something for every time of day. A bit much, or never enough? You decide. 

🆓 Check this week’s new product gallery for a first look at the first beverage from Mr. Beast’s Feastable brand, the new design for Tom Hanks’ charitable coffee brand, and the debut of hydration CSD Strive. 

Here’s a sample of the leading headlines from the food industry this week. Insiders get access to the full story.

1. Anheuser-Busch to Sell NYC Distribution Business to Southern Glazer’s Wine & Spirits
2. Melting Forest’s Mushroom Bevs Ready for Growth with Channel Expansion, Innovation
3. Bai Founder Ben Weiss Returns to Hard Tea, With ‘More Fun’ This Time
4. Big Weed Bets on Bevs
5. New Adult Non-Alc Entries Challenging Top Brands; Pressure On Price Increases

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While alcohol consumption is cooling, the battle between clean-label ingredients and high-protein performance foods is heating up. 

The hosts examine what’s driving these massive shifts in consumer behavior, and how brands like David, Crisp Power and Athletic Brewing are responding.

Tune into the episode here. Also available on Spotify and Apple Podcasts.