• RTD Player Drynxmyth Shuts Doors
• F1 Champ Hits Gas on Non-Alc Innovation
• Volume Gains Drive Q2 Results For Plant-Based Dairy Giant

New regulations and rising demand for clean, quality packaging have made glass a key advantage in spirits-based RTDs. This free guide offers expert insights from the Glass Packaging Institute, Via Carota Craft Cocktails, and Sandstrom Partners to help you assess glass’s role in your beverage company’s future. Learn more

The global economy may be walking on its toes, but Hilton Schlosberg isn’t sweating it.

The Monster Beverage Corp. vice chairman and CEO sang the praises of the company’s efforts to reduce costs and drive sales for its category-leading energy drink portfolio in its Q2 earnings report this week, celebrating the first $2 billion quarter in the company’s history.

“We believe that household penetration continues to increase in the energy drink category,” Schlosberg said on yesterday’s earnings call. “Growth opportunities in household penetration, per capita consumption, along with consumers' need for energy, are positive factors for the category.”

Let’s run the numbers:

• Net sales were up 11.1% yoy to $2.11 billion in the second quarter.
• The core Monster Energy drink segment (including Reign and Bang) was up 11.2% to $1.94 billion.
• Strategic Brands (NOS, Full Throttle, Predator, Fury) grew 18.9% to $129.9 million.
• Alcohol was the only sore spot, down 8.6% to $38 million.

Like the beach in August, this week’s new product gallery is PACKED. Luckily, there’s something for everyone — from protein and nootropics to caffeine to probiotics to THC. And SpongeBob, of course. 

All users can browse this week’s gallery, including new releases from Olipop, Not Beer, Vital Proteins, Bloom, Starbucks, AG1 and more. 

This week’s BevNET reviews will get you buzzing – whether that’s from caffeine, THC or nostalgic vibes is up to you. 

We wrote last month about how New York-based Pablo’s Mate is looking to ride pre-World Cup soccer fever to scale – but how does its flagship SKU taste? We have thoughts. Plus, we travel to Grandma’s House with soda maker Afro Pop for some butterscotch – and bring along some new THC seltzers from RYTHM, naturally. Grandma loves those. 

🆓 Check out this week’s review roundup on BevNET.

Brain health is top of mind for today’s consumers, and brands across categories are responding. This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how to build cognitive-support products that are both effective and market-ready. Learn more

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