You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• Inside the female-focused energy share Monster is aiming to steal 
• A sampling of this week’s new products
• An assessment of a caffeinated, hydration-focused brand’s new look

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Tentpole events are some of the biggest opportunities to connect with customers. Learn what categories pop, decode consumer behaviors during key holidays, and discover niche moments. Hear from Jamie Baron, Director of CPG Partner Marketing at Instacart, on strategies to boost your brand year round. Learn more

This Monster is ready to FLRT. 

OK, maybe that sentence needs a bit of context: what we mean is that Monster Energy is touting the forthcoming launch of its female-focused (translation: “potential Alani Nu rival”) FLRT in Q1 next year. The product was briefly seen as NACS last month, but it’s easy to see why Monster chose yesterday’s Q3 earnings call to publicize the news – even in a surging energy category, Monster is a proverbial beast. 

Insiders can access the full story.

BevNET Live returns to Marina del Rey for three days of strategic planning, business connections, and product discovery. BevNET Live delivers unmatched value in one place, allowing you to close out 2025 strong and head into 2026 with momentum.

View the agenda now.

Beverage alcohol groups and stakeholders are increasing pressure on Congress to bring clarity to the intoxicating hemp beverage industry. In a letter sent Wednesday, 54 beer, wine and spirits distributors asked Congressional leaders to regulate and tax intoxicating hemp products.

Insiders can access the full story.

Mix innovation with experience. The Jel Sert Company powers beverage and dessert brands with turnkey formulation, packaging, and manufacturing expertise. From powders to ready-to-drink, we make your vision shelf-ready and unstoppable. Learn more

This week’s review roundup is here to welcome you to winter, whether you like or not, with a pair of seasonal sparkling drinks from HOP WTR and Bear Maple Farms. 

📝 Check out all of our tasting notes here.

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

Between TikTok's influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating constantly-changing demands and constraints. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Cove Soda Closes $15M Round to Fuel Innovation, Hiring
2. Molson Coors Still Thirsty to Go 'Beyond Beer,' Despite Q3 Declines
3. Más+ Plans ‘Slow Down’ in 2026, Shakes Up Distro Strategy
4. Nine Years After Exit, Steaz’s Founders Return to Lead Turnaround
5. Cannabis Drinks Could Become Key Alcohol Replacement, Per Report

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

What do the hosts make of Caulipower’s fitting exit, a tennis icon’s investment in a corn-free (!) popcorn startup, and Padma Lakshmi’s partnership with a particularly spicy CPG brand? It’s a full serving of Taste Radio, complete with a taste-test of high-fiber gummy candy and a $20, creatine-packed cereal. 

Tune into the episode now. Also available on Spotify and Apple Podcasts.

Have a great weekend. The BevNET Team will be busy hunting down the elusive Labuzzy. Despite what all the reports say, it seems BevAlc really does have a few levers left to capture the Friday night budgets hearts of Gen Z…