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Sauz cooked 58 days to fill a single Target PO. Magic Mind paid for matcha five months before revenue. A new ebook in collaboration with Oceans Talent unpacks what actually breaks after product market fit, and how brands can rebuild the company while it is still in motion. Learn more

What is a “Yesly”? 

You could just ‘OK, boomer’ me, but really, it’s a fair question to ask. We know, because Yesly is the one asking. 

After roughly four years on the market, the answer is now clearer, but also maybe a bit more complex. 

Unlock the full story with BevNET & Nosh Insider

It’s coffee vs. soda at the Supreme Court. 

Justices agreed this morning to take up the long-running trademark fight between PepsiCo and nitro cold brew maker Rise Brewing.

Read the full analysis with Insider access

Landing at Walmart can transform an emerging beverage brand, but only if founders are truly ready to scale. 

At BevNET Live New York City 2026, Dee Charlemagne, Walmart’s director of emerging brand partnerships, and Leslie Osorio, Walmart’s senior beverage category merchant, discussed the retailer’s new Emerging Brands Partnerships program, what merchants look for beyond a great product and how brands can prepare for long-term success. 

Watch the full conversation on BevNET

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Non-Alc Beverage Sales Stay Stable in Early June

2. Coca-Cola Elevates CFO To Interim North America Leader

3. Sprite Celebrates Hip Hop History

4. Inside Private Equity Investment Decisions With KarpReilly

5. White House Demands Congressional Hemp Regulatory Framework

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a taste of the products moving around the industry to start off your week.

⚡ LivReal is going nationwide at all Sprouts Farmers Market stores in the retailer’s Forager brand discovery program. Check out the full story

🪴 Phusion Projects, the maker of FourLoko, has licensed some of its brand assets to Chuck It LLC for use in intoxicating hemp beverages. Get more information on BevNET

⚽ Coco5 is embracing the focus on electrolyte-replenishment on-and-off the soccer pitch as the brand lands in airport foodservice and grab-and-go kiosks in six World Cup hosting cities. Read more here

💧 Smartwater is now available at more than 40 PVOLVE studios nationwide. Get more on the partnership here

Looking for more distribution news? Insiders can access our full archive here