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Low expectations and “uninspiring” choices have decimated the refrigerated dessert set, but with plenty of consumers already purchasing premium yogurt, ice cream, chocolate and bakery products, Petit Pot believes there’s market share to be gained at the high end.

I spoke with founder Mazime Pouvreau and CEO Eric Lallart as the company came off its first institutional funding round and learned the business – now valued at roughly $25 million – is preparing to push deeper into conventional channels with a premium product. 

The goal? Make Petit Pot more ubiquitous while helping to build the U.S. refrigerated dessert category along the way. 

Read the full story with added context on Nosh

Packaging That Performs: How to Stand Out on Shelf

Great CPG branding is about more than creating something that looks good. It’s about making strategic decisions that help consumers notice your product, understand it quickly, remember it, and ultimately choose it.

In this course, brand and design expert Fred Hart breaks down the fundamentals founders should understand when building or evolving a consumer brand. You’ll learn how to establish a strong brand strategy before jumping into design, create a name that can grow with your business, make smarter front-of-pack decisions, and use packaging design and structure to differentiate your product in a crowded category.

Explore the course.

With 15 grams of protein and 5 grams of collagen per 3-count package, this snackable line promotes its low sugar and “fluffy” texture as selling points. Read our full review.

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

In a complex market, consider this two part series on the whey supply crunch, growth stories from niche categories as well as a bitter legal battle over sugar pricing to help parse through the noise…

🐮 Demand for whey protein has outpaced supply, and there’s no simple way to ramp up production. Reporter Shauna Golden broke down the supply chain crunch and how it is impacting brands in a two part series. 

Read about the supply challenges here and catch up on the business impact here.

🧜 You’ve heard of the ‘Florida Man’ – now meet the Florida Mer-man, who is emerging from the state with his sights set on the narrow niche of seafood seasoning. Read more

🧁 Another cohort of CPG companies have sued several U.S. sugar companies, alleging they colluded to inflate the cost of refined sugar. Read more. 

Kendall Kransdorf, founder of whipped cottage cheese dip Cotta, built on a hero ingredient with a short shelf life and high demand – a combination that forces hard operational decisions. 

Mary Kate Kloeblen, a supply chain consultant and cofounder of Golden Thread Operations, walks through where Cotto is actually losing shelf life (it's not always the formula) and what to fix instead.

Listen now.

Also available on Spotify and Apple Podcasts.

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