A new crop of shelf-stable meal brands is disrupting center store shelves. The set – which has been dominated by artificial ingredients and conventional commodity brands – is seeing a fresh wave of clean label takes and bold flavor profiles. Mark Ramadan, co-founder of Michelin chef-backed shelf-stable meal brand Riff, said he believes there’s something “magical” about the idea of dinner in a box. But the real magic may be in the proof-of-concept offered by Goodles, which was sold to pasta giant Barilla in September. “There’s definitely room for shelf-stable meals to evolve beyond the traditional boxed mac and cheese,” said Genevieve Gilbreath, co-founder and general partner at Springdale Ventures, Goodles’ first institutional investor. Read the full story on Nosh. |