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| | | | Sponsored message | Sauz cooked 58 days to fill a single Target PO. Magic Mind paid for matcha five months before revenue. A new ebook in collaboration with Oceans Talent unpacks what actually breaks after product market fit, and how brands can rebuild the company while it is still in motion.
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| 📰 First Up In Food | | | | Nearly any five-year-old would probably jump at the idea of eating pizza every day for 100 days. It’s a different story for a grown man training for an Ironman triathlon. Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge and tracked his journey for an upcoming documentary premiering this weekend at the Tribeca Screening Room. Unlock the full story with BevNET & Nosh Insider |
| | 🚨 NEW on Nombase | | | In this Nombase Education Series, Nicole Dawes, founder of Late July and Nixie, explains how to build a mission-driven brand where the mission isn’t marketing — it’s the operating system. Drawing from two decades of building nationally recognized companies rooted in purpose, Nicole shares how a clear mission can shape every choice a founder makes, from sourcing and formulation to hiring, pricing, and retail partnerships. She explores how staying true to your values doesn’t limit growth; it sharpens it, leading to smarter decisions, operational efficiency, and long-term profitability. Explore the full course with Insider Access |
| | ✨ The News You Need ✨ | | | | | | | | Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders. 📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys. Unlock the full archive here. |
| | | | 🆕 What's New? | It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry. 🥜 Redefine Foods launched Marshmallow Skippy Oatmeal Protein Pie, a soft-baked oatmeal sandwich pie with a peanut butter and marshmallow-flavored filling. Read the full release ⚽ Yoggies was named the Official Better-For-You Snack Partner of Gotham FC as part of the team’s multi-year partnership with parent company Nature’s Garden. Learn more on Nosh 🌺 ALOHA’s plant-based protein bars are moving from the supplement aisle into the main grocery set at roughly 2,000 Walmart stores nationwide. Get all the details 🥣 The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza. Get all the details Hungry for more? Catch up on all of the latest in food marketing with Insider access |
| | 🎙️ Nombase: Why This Brand Pulled Out of 2,500 Doors | | What Brands Chasing Those Retailers Need to Know Getting onto retail shelves can feel like a big accomplishment – but what happens when strong velocity, national distribution, and real sales still don't add up to a profitable business? Lauren Chew of Love + Chew Superfood Cookies shares the story behind her decision to exit 2,500 retail doors through UNFI and KeHE – even with velocities buyers were happy with. Listen to the episode now. Also available on Spotify and Apple Podcasts. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.
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