Plus, tensions rise between Lifeway and Danone͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJanuary 07, 2025
DAILY BRIEFING: LITE EDITION
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📰 Today's Top Story

🚐 Odwalla’s Comeback Tour

🚐 Odwalla’s Comeback Tour

Odwalla is about to find out if there’s demand for an encore. 

The nearly 45-year-old juice brand is returning to stores this year, via a collaboration between trademark holder Full Sail IP Partners and Mexican juice purveyor Grupo Jumex. Odwalla is now heading out on the road again roughly 4 1/2 years after its prior owner, The Coca-Cola Company, dropped the curtain on it in 2020.

Grupo Jumex, founded in 1961, is best known in the U.S. for its namesake Jumex juice brand which largely competes in Hispanic markets and the international aisles of grocery accounts. The revamped Odwalla will operate as a standalone business, but the company told us that it’s also going to provide Jumex a more diversified portfolio that will play in other parts of the store.

BevNET Insiders can access all of the details for insight into the brand's revival.

 

👉🏼 What You Need to Know 👈🏼

🧑‍⚖️ Danone Slams Lifeway, CEO Smolyansky For “Value-Destroying” Share Move

🧑‍⚖️ Danone Slams Lifeway, CEO Smolyansky For “Value-Destroying” Share Move

Despite strong sequential growth over the past year, Chicago-based kefir king Lifeway can’t seem to escape from a spiraling leadership drama centered around CEO and board chairwoman Julie SmolyanskyThe latest chapter sees dairy giant Danone North America claiming Smolyansky violated a 1999 Shareholder Agreement when she awarded herself nearly 300,000 shares last month

📈 The dispute is tied to Danone’s attempts to acquire the brand in-full last fall; Lifeway rejected Danone’s September 2024 acquisition offer, priced at $25 per share, and then rejected an improved offer in November priced at $27 per share, or around $306 million

  • Citing an independent analysis, Lifeway said those proposals "severely undervalued” the company, though the board remained open to the possibility of a sale. 

❌ That analysis provided the basis for the Lifeway board to grant the CEO 283,337 new shares of company stock in December without Danone’s required approval, per the Shareholder Agreement. The kefir company is countering that the agreement is superseded by Illinois law, and thus cannot be (and should have never been) enforced. 

💸 Danone’s letter showed signs of long-simmering rancor with Lifeway’s leadership, pointedly noting “this is not the first occurrence of the board allowing Ms. Smolyansky’s personal interests to trump those of the company and its other shareholders.”

Read the full story on BevNET.

 

Plan Ahead and Save Big for BevNET Live 2025!

Plan Ahead and Save Big for BevNET Live 2025!

Start your 2025 off right by grabbing your tickets to BevNET Live at the lowest prices of the year! Super early registration pricing ends Friday, January 10, for our 2025 events in New York City and Marina del Rey. Don’t miss this chance to plan ahead and save $150 per ticket.

 

🎙️ Now Streaming: Taste Radio

🏈 Bo Knows… Beverages? Of Course He Does.

🏈 Bo Knows… Beverages? Of Course He Does.

Bo Jackson, the multi-hyphenate sports icon and one of a handful of athletes to play both professional football and baseball, is tackling perhaps his biggest challenge yet – the beverage industry.

Listen to the episode now.

 

🚨 What You're Missing 🚨

  • People moves news from Duckhorn to Heritage Distilling 
  • The impact of soft spirits sales on a major distributer
  • Why Reed's is rounding up cash
 

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