Plus, Oatly earnings, Nombase data drop, distribution wisdom and food waste gains͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
April 29, 2026
Nosh

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📰 First Up In Food

How Laird Superfood Rebuilt for Scale, and Restarted Its Acquisition Engine

How Laird Superfood Rebuilt for Scale, and Restarted Its Acquisition Engine
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

Laird Superfood is finally working on the M&A-rooted growth strategy CEO Jason Vieth came to the company with four years ago. 

With two superfood-fueled acquisitions under its belt this year – Navitas and Terrasoul – the company is working to build a brand platform with the backing of private equity partner Nexus Capital. 

I recently caught up with Vieth to understand the company's trajectory and how Laird has gone from a business in need of a turnaround to a strategic superfood acquisition platform in just four years. 

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📊 Nombase Data Drop: Brightfield April 2026

Energy Snacks: Stealth Formats and Cognitive Stacks

Energy Snacks: Stealth Formats and Cognitive Stacks

The energy snack aisle is rotating from caffeine to cognition. 

Caffeinated gum is up 207% in social channels. L-theanine, lion's mane, and rhodiola are crowding out BCAAs and ketones. 

Brightfield's Q1 2026 report breaks down the stealth formats and ingredient stacks driving the next wave,plus the Millennial, male, AI-native shopper buying them.

Read the full report with Insider access

 

✨ The News You Need ✨

🥛 Oatly: New Growth Playbook Gaining Traction

Oatly’s refreshed growth playbook is “beginning to gain traction” in North America, the company said, as it leans into a more disciplined operational approach following its first full year of profitable growth. 

Read the full analysis with Insider access

 

🥨 Crisp Power Bulks Up Retail Footprint

Crisp Power is making moves to expand its distribution throughout the Northeast and Midwest. 

Continue reading the full breakdown with Insider access

 

Headlines Are Just the Beginning

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

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🆕 What's New?

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

📊 Economic pressure, rising demand for functional products, stronger competition from private label and insurgent brands, and changing discovery channels are creating seismic shifts in the food and beverage industry. Read more on Nosh

🍓 Oishii aims to make its products more accessible with a range of new strawberry formats at significantly lower price points than its flagship premium varietal. Click here for more

📲 Online sales are expected to drive the vast majority of grocery industry growth between 2026 and 2028, creating new marketing opportunities for digital-first shopping. Get the full story

🪦 Pour one out for Pop-Tarts Protein Slammin’ Strawberry mascot, who met its end over the weekend as part of the brand’s strange sports-themed sacrifice ritual. Get all the details here

Hungry for more? Catch up on all of the latest in food marketing with Insider access

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. Good Dee’s Founder Acquires West Food Brands

  2. ALDI Cleans Up Private Label Line, Eliminating 44 Additional Ingredients

  3. FreshRealm Files for Chapter 11, Offloads Blue Apron Deal

  4. [Exclusive] Smearcase Lands Investment

  5. Purely Elizabeth Reportedly Exploring Sale

 

🎙️ Nombase: Zeroing in on Costco, Target, Walmart?

What to Fix Before You Go Big

What to Fix Before You Go Big

Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. 

Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers. 

Listen to the episode now. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire.


Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

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