Today, you can enjoy one full Nosh Insider story highlighted in the Daily Briefing!

To read the full article, you’ll just need to click the gift link included below and confirm your email plus a couple of details (no subscription required).As an Insider, you get unlimited access to full articles like these, insights, data reports, on-demand CPG video courses, full Daily Briefings, and more, in one place.

Explore Insider Member Benefits →

My social media algorithm is flush with recipe videos spanning breakfast to dinner, and treats for every conceivable eating occasion in between. As I scroll, I save, knowing I’ll likely never return but hopefully remembering the recipes’ ~vibes~ for next time I experiment in the kitchen. 

It's a habit I’ve been honing since I was a kid, flipping through endless stacks of cookbooks with my mom, dog-earring the pages when “this one sounds good,” as we searched for inspiration on what to serve our family of six for dinner that week. We had an entire kitchen cabinet dedicated to storing these books, and as time went on (and the Internet became a thing) we built our own binders of online recipe print outs and marked them up for next time (read: grease stains and ingredient adjustments alike). 

I still find myself texting her requests for a picture of a specific recipe from “that red book with the white border” or whatever. A good cookbook brings to life a combination of ingredients you may have never thought about throwing into the same pot. So, it's no surprise that the founders of pioneering brands – whether they play in new, old, culturally unfamiliar or entirely novel categories – are still building by the book. 

But what really happens when the founder of a hit food or beverage brand puts pen to paper? And what is the return on investment for the business? 

🎁 Gift Link! Unlock the full story in seconds • Become an Insider

In 2026 Functional Food & Beverage Predictions, Spate maps the trends set to shape the year ahead using billions of search signals and social data, revealing where wellness demand is accelerating fastest and which formats are evolving from niche to mainstream.

From high-impact functional shots to the rapid rise of THC drinks, electrolyte powders, and protein-forward indulgences, the report shows how consumers are turning everyday snacks and beverages into targeted tools for energy, immunity, gut health, and stress support.

Access the full report with BevNET and Nosh Insider

Mighty Spark, a producer of chicken snack sticks, is rapidly expanding with new distribution and product launches across every division of Kroger, Publix and Costco clubs across the country. 

Read the full analysis with Insider access

Kraft Heinz announced this week that it has appointed former Kellanova executive Nicolas Amaya as president of its North America business, one week after pausing its efforts to split the company.

Continue reading the full breakdown with Insider access

Roughly two months after Believer Meats’ abrupt shutdown, a North Carolina court has moved the Israeli cultivated meat producer’s U.S. arm into general receivership, marking the start of asset liquidation at its stateside production facility.

Read the complete story and analysis with Insider access

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Inside The Early Success Of JiMMYBAR!’s Creatine Launch
2. Grandson of Reese’s Founder Demands Improved Ingredient Quality from Hershey
3. There Is No UPF Regulation Coming, RFK Jr. Claims
4. Seaweed Snack Maker Sea Monsters Shutters
5. How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth

What you get with Insider: 

• In-depth reporting on BevNET.com and Nosh.com, not just the highlights 
• Curated daily newsletters that cut through the noise 
• Data reports that allow you to benchmark, strategize and lead 
• Insider-only discounts on BevNET Live, Nosh Live, and job board postings

You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider.

This week on the podcast, Monica and Brad discuss the latest development in Kraft Heinz’s breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what’s next for Lance Collins’ Accelerator Active Energy.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.