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It’s showtime for The EVERY Company’s signature, animal-free egg white protein product.

The food tech business has partnered with ADM for commercial-scale production of its OvoPro precision-fermented egg white protein product, utilizing ADM’s Iowa facility, as it begins amping up B2B and consumer-facing sales.

Context Counts: The accelerated production comes as high-protein products continue to see heightened consumer demand, while whey concentrates and isolates – the most common protein-enhancing input – face widespread shortages.

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Established food companies are reshaping familiar staples with functional benefits.

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The term “hockey stick growth” gets thrown around a lot among CPG investment conversations. 

Hockey Stick Ventures is embodying that through its identity and limited partner makeup with the launch of its initial $3 million fund.

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Latin-Inspired Frozen Snacks Gain Retail Ground as Maspanadas Enters Walmart

2. Carbon-Based Fats Move Toward Scale as AAK Invests in Savor

3. Kendall Dickieson Shares How To Go Viral

4. SIMPLi Secures Investment From Chipotle’s Cultivate Next Fund

5. Junkless Builds Its Next Act As Protein Fuels New Opportunities

He built an eight-figure brand without raising a single dollar of outside capital. 

In this episode, Curious Elixirs founder and CEO J.W. Wiseman explains exactly how he did it. He shares how a direct-to-consumer strategy fueled profitable growth from day one, why relentless product refinement has always taken priority over rapid expansion, and the lessons that have helped the brand thrive on its own terms.

Listen to the episode here. Also available on Spotify and Apple Podcasts.