Plus, Rowdy Mermaid acquisition news, Betty Booze’s innovation runway and more.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJune 04, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

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📰 Today's Top Story

⛈️ THC Brands Line Up Investments Amid Regulatory Storm

⛈️ THC Brands Line Up Investments Amid Regulatory Storm

Typically, professional investors would be wary of betting on a category that faces an array of regulatory hurdles in state legislatures and an uncertain future at the federal level. Fortunately for three hemp-derived THC brands, that has not been the case.

Cali Sober, Flowerboy and Magic Cactus have all recently found venture capital firms willing to capitalize their growth in rounds ranging from $1 million to $1.75 million.

Insiders can access the full story to understand how they did it and what this signals for the category’s future.

 

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✨ BevNET Live NYC

🚨 Just One Week Away!

🚨 Just One Week Away!
BevNET Live is just one week away, taking place on June 11 + 12 in NYC. With more than 650 beverage brand founders, operators, retail buyers, investors, and service providers are already signed up, limited seats remain. If you're planning to join us, now is the time to register!
 

👉🏼 What You Need to Know 👈🏼

🎣 Next in Natural Picks Up Rowdy Mermaid

Kombucha and functional soda brand Rowdy Mermaid has sold to CPG private equity firm Next in Natural, which has relaunched the products into natural channel accounts nationwide.

Insiders can access the full story to understand what’s ahead for the brand

 

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🛩️ Vodka Flight: Betty Booze Launches New Flavors

Blake Lively hasn’t had the easiest of times these past few months (do your own TMZ research), but here’s a positive headline for a change… The It Ends With Us actor is expanding her aviation-themed RTD cocktail range Betty Booze into vodka drinks for the first time with a pair of “bright, juicy and sippable” new flavors: Vodka Iced Tea + Meyer Lemonade and Vodka Iced Tea + Passion Fruit.

Become an Insider for all of the details.

 

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