Today’s full version of the Brewbound Newsletter is packed with Insider-exclusive news. 

With the Lite Edition, you’re missing out on:

• Details about packaging and formulation changes from FIFCO USA’s Seagram’s Escapes;
• News on Molson Coors’ latest strategic partnership;
• Eased concerns regarding a Night Shift Brewing property listing;
• Updates from Fair State Brewing Cooperative, a year after it for filed Chapter 11 bankruptcy;
• And a look at the latest RTD offering from Owl’s Brew, made in collaboration with a celebrity partner.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Hurray’s Girl Beer won Brewbound’s 2024 Pitch Slam competition during the Brewbound Live business conference last month in Marina del Rey, California. 

Founder Ray Biebuyck joins the Brewbound Podcast to discuss how Hurray’s Girl Beer is working to reclaim the term “Girl Beer,” the brand’s post-ironic, satirical and humorous vibe and why it’s attempting to create a discourse about women and beer.

Plus, the Brewbound team dives into the latest news, including the split between the Brewers Association and the American Homebrewers Association and hard times at Sapporo-Stone and Monster Brewing.

Listen here or on your preferred podcast platform.

FIFCO USA has unveiled several changes coming to its FMB brand Seagram’s Escapes, including the addition of slim cans and the reformulation of some core flavors. 

Seagram’s Escapes brand director Jaime Polisoto said in the release: “Slim cans open up new consumption opportunities in places where glass is not allowed, while their modern design gives customers extra incentive to purchase more frequently. The brand will also continue to offer the classic bottle format, focusing our packs on best-selling fan favorites, including trending flavors.”

Insiders can read more, including details on the new packaging, a reformulation and a variety pack change, plus 2024 scan data for the FMB brand.

Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. 

Brewbound Insiders can read all the details from our respondents, including thoughts on draft, on-premise trends, single-serves, non-alcoholic adult beverages and more.