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Women are powerful drivers of wellness demand, yet half say today’s beverage options fall short. That’s a big opportunity for brands ready to move beyond “one-size-fits-all.” See where women’s wellness innovation is headed—and how BevSource can help you capture the opportunity. Learn more

Intoxicating hemp brands have their heads on a swivel these days.

November might seem like a long way away, but as industry stakeholders continue to lobby Congress for federal regulation, various states have passed their own laws to tighten hemp-derived THC accessibility.

The Most Viable Path: Nestling the intoxicating hemp beverage category within states’ three-tier regulatory system is seen by many retailers and distributors as the best pathway for hemp-derived THC drinks to remain on-shelf. But that strategy comes with concerns stemming from much higher up the supply chain.

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So Good So You is soon to be under new ownership. The Minnesota-based wellness shot maker has agreed to be acquired by a consumer-focused private investment firm.

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The updated Dietary Guidelines for Americans recommend that consumers prioritize protein, whole fruits and vegetables, and full-fat dairy products. But that guidance is poised to significantly raise consumers’ annual grocery bills, according to a new report.

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As beverage brands scale, early wins often mask deeper structural risk. This free guide distills insights from two specific BevNET Live L.A. 2025 sessions, on founder evolution, repeat behavior, and building brands designed to last. Learn more

Non-alc beverage sales decelerated in the two-week period ending March 7, 2026, according to the latest NIQ data analysis by Goldman Sachs Equity Research. 

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Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Huel Acquired by Danone SA In $1.1 Billion Deal

2. Sazerac Acquires Dirty Shirley

3. Jel Sert Teams With Dunkin’ As It Looks Toward Functional Drinks

4. How Mission Craft Cocktails Went From 2K To 80K Cases In One Year

5. National Beverage Corp. Increases Gross Profit As Sales Slip

Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how Evergreen is leveraging innovation, strong retail data and a sharper family-focused brand identity to scale across channels.

Tune into the episode here. Also available on Spotify and Apple Podcasts.