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The frozen aisle keeps heating up, with 40% of surveyed consumers saying they eat frozen foods daily or every few days, according to a recent report from the American Frozen Food Institute and FMI. 

Feel Good Foods is working to capitalize on that momentum as it enters a new chapter of growth that will see it scale rapidly across retail while pushing deeper into new dayparts. 

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Rip Van has been through a number of evolutions since the stroopwafel snack brand launched in 2010, but as it wades into its second decade the strategy has come clearly into focus.

Read the full analysis with Insider access

After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, this six-year-old candy low-sugar gummy brand is rolling into nearly 2,000 Target stores this week.

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You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Inside Clover Sonoma’s Local-First Growth Playbook

2. Ithaca Hummus Leans Into Flavor, Olive Oil and Story

3. How Can Brands Turn Gameplay into Growth?

4. Ripi Lands $2.4M, Preps National Target Launch

5. Inflation-era Shopping Habits Fuel Private Label’s Surge to $330B

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🎮 Hashku is one of a growing number of specialists positioning gaming as a strategic marketing tool for food and beverage brands. Read more on Nosh

🫒 Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging as it eyes the top spot in the category. Click here for more

🍜 KYUNU is betting that better-for-you noodles shouldn’t have to sacrifice slurpability. Get the full story

♻️ KIND Snacks is flush with feedback following its months-long in-market test with a paper-wrapped nutrition bar. Get all of the details here

Hungry for more? Catch up on all of the latest in food marketing with Insider access

Growth is exciting, until your operations start pushing back.

Many founders try to solve this by working harder, producing more, or expanding faster. But the brands that actually scale learn a different lesson: at some point, you have to stop forcing it and start building systems that work with your business, not against it.

Tune into the episode now. Also available on Spotify and Apple Podcasts.