You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How beverage brands are pushing the limit of protein to new day parts
• The latest NIQ data tracking Bev-Alc’s slumps and bright spots
• Why matcha prices are skyrocketing
• New product drops and marketing moves from around the industry

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Protein is everywhere these days, and cold brew coffee brand Wandering Bear is the latest to find its way into the trend.

Wandering Bear co-founder and CEO Matt Bachman told us how the brand’s protein play was almost incidental: the company set out to introduce a latte line, and it was a high protein formulation that gave the product the proper “coffee shop” style taste and mouthfeel it was seeking to achieve.

Insiders can access the full story to understand this new innovation and the growing momentum behind “proffee.”

When Kin Euphorics debuted in 2018, the nootropic-infused, non-alcoholic alternative was just ahead of its time – and helped set off “the brain-care as self-care” wave. Now, the largest U.S. spirits and wine distributor has caught up. 

Insiders can access the full interview with Kin’s founder on the deal.

Former Poppi president and chief growth officer Jeff Rubenstein has departed the beverage industry and is headed to an equally trendy set – protein snacks – as the new CEO of Khloe Kardashian’s popcorn company Khloud.

Become an Insider for all of the details.

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One of the country’s oldest breweries is putting dollars behind dealcoholization tech. 

• This week, Wisconsin-based Stevens Point Brewery announced the installation of a BrewVo system to produce NA beers and ciders. 
• The move will allow the 168-year-old company to launch NA iterations of its own branded brews as well as open up new contract brewing capabilities for the ANA market. 

Read the full release on BevNET’s Newswire.

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THC and CBD fueled the early growth of the cannabis beverage world, but today an expanding palette of cannabinoids is giving formulators license to design experiences that build a feeling and create distinct mood states. 

• Cannabis brand FABRIC’s Tom Eddleston, Magic Cactus founder Jonny Locarni and SōRSE Technology’s Michael Flemmens explore how minor cannabinoids and other emerging compounds are reshaping flavor, feel and functionality.
• The group discusses the science behind emulsions, stability and sourcing while sharing real-world lessons from building next-generation drinks. 

Listen to the full episode here to find out how minor cannabinoids shape mood, how formulation choices influence flavor and effect, and how evolving regulations are driving the next wave of innovation.

Also available on Spotify and Apple Podcasts.