Become a BevNET & Nosh Insider and gain exclusive access to a wealth of data and insights from leading CPG data providers FABID, SPINS, Brightfield Group, and CGA. Insider reports span a variety of critical topics impacting packaged food and beverage brands, including consumer insights and social listening, scan data and consumer panels, on-premise surveys, supply chain, micro/macro economics, and investment trends. Make more informed decisions and stay ahead in a competitive market.

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• How cocoa costs are weighing on Big CPGs
• Everything you need to know about Instacart's new merchandising gig
• Consolidation keeps coming in the private label space. Get the latest deal details
• More news on the building momentum around GLP-1 supporting foods
• New product drops and activations from the first half of the week

Just about every packaged food maker has faced rising costs in recent years as supply chain challenges and volatile ingredient markets persist. Oat Haus is no different but has navigated those hurdles with business interests and customer demands weighing on either side of the scale.  

About a year ago, the granola butter brand switched from using olive oil to the more affordable sunflower oil. With olive oil prices skyrocketing, the company shared on its website at the time, “we had to make the difficult decision to pivot because if we continued to use olive oil in our product, we would either go out of business or need to essentially double our prices.”

But fans weren’t buying it. 

Insiders can learn how the brand retooled its operations to meet the needs of both its customers and its business.

Make more informed decisions with exclusive industry reports and insights. We partner with leading data providers to cover a variety of critical topics impacting packaged food and beverage brands. Check out a few of the past reports:

• Functional Beverages for Women
• What’s New in the Sports Drinks Category
• Juice Category Trends
• Will Kava Take Off?
• The GLP-1/Ozempic Craze
• Condiment Category Trends
• The Protein Power Play
• On-Premise Spirits Update: Summer Trends
• Plant Based Water

Become an Insider to access past and future reports.

Pinpointing pent-up demand and product-market fit before a trend reaches an over-saturated status is no easy task. But Starday Foods believes it can use machine learning to find this alignment in center-store aisles and launch new products before consumers move on to the next shiny thing.

🧑‍💻 The business model uses consumer tracking data paired with online insights scraped from cooking blogs, social media and restaurant websites to anticipate trends.

🍚 The company has launched four brands since it was founded in 2021: hazelnut cocoa spread Gooey, chickpea-based protein seasoning All Day, low-FODMAP seasoned rice blend Cozumi and, its latest product, allergen-free sweet potato crackers Habeya, launching this month.

💰 Starday has also accumulated a powerful investment group including entrepreneur Tristan Walker, Instacart CEO Fidji Simo and Instacart founder Max Mullen along with a number of venture capital firms and angel investors.

Learn how the company is working to become the ‘next great food conglomerate’ on Nosh