Plus, MOSH money, Kraft’s turnaround, Carrie Underwood CPG, faux-cocoa͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
May 06, 2026
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📰 First Up In Food

Jesse & Ben’s Raise $10M To Make More Fries

Jesse & Ben’s Raise $10M To Make More Fries
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Adrianne DeLuca

Assistant Managing Editor, Newsletters

As a vegetarian often surrounded by non-vegetarian pals, a salad and french fries is my tried-and-true, sure-to-satisfy order when a restaurant doesn’t cater well to my kind. I could consider myself a fry connoisseur but so could most Americans. 

“French fries are a part of the American diet and the fabric of our lives,” Jesse Konig, cofounder and CEO of seed oil-free frozen fry brand Jesse & Ben’s, told me this week. 

But while they are so simple – just potatoes, oil and salt – fries are one of those foods that are rarely made at home. Jesse & Ben’s is aiming to change that.

The two-year old, Washington, D.C.-based startup shared with Nosh today it has pulled in $10 million in fresh funds to scale its supply chain. 

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✨ The News You Need ✨

🧠 MOSH Raises $13M, Launches High-Protein Line

And even more money is being moved around…

MOSH, the brain health nutrition brand founded by celebrity mother-and-son duo Maria Shriver and Patrick Schwarzenegger, has raised $13 million in Series A funding led by Main Street Advisors. 

Read the full analysis with Insider access

 

📈 Kraft Heinz Posts Share Gains Amid Turnaround

The Kraft Heinz Company kicked off 2026 with a slightly better-than-expected first quarter, as early gains from its turnaround efforts helped lift sales despite softer consumer demand.

Continue reading the full breakdown with Insider access

 

Explore the Nombase Data Hub, Powered by BevNET

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. Whole Chunk: Plant Based Steak Hits Whole Foods

  2. Yaza Leans on Tzatziki to Unlock Conventional Retail

  3. Gymkhana Fine Foods Raises $8.5M

  4. Bitchin’ Sauce Adds Bean Dip As Portfolio Expands

  5. Hershey Builds on Snacks, Innovation as Q1 Sales Jump Double Digits

 

🆕 What's New?

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🥑 Ayoh! – the condiment brand founded by New York Times bestselling cookbook author Molly Baz – is swapping high-oleic sunflower oil for avocado oil. Read the full story on Nosh

🔥 PepsiCo and Samyang Foods unveiled line extensions delivering on consumer demand for fresh, simple ingredients and spicy, globally inspired flavors. Get all the details here

🏥 Every Body Eat will partner with Cincinnati Children’s Hospital for Food Allergy Awareness Week May 10-16. Learn more on Nosh

Hungry for more? Catch up on all of the latest in food marketing with Insider access

 

🎙️ Nombase: Is This Investor For You?

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OpenSky Ventures has backed brands like Fishwife, Magic Mind, and Habiza, and is actively deploying capital into the next wave of innovative businesses. They focus on brands with early traction, strong customer loyalty, and clear potential to scale into lasting, differentiated brands.

In this episode, Stephanie Wacolo Hussey, Principal at OpenSky Ventures, breaks down exactly what they look for, how they evaluate founders, and how to know if your brand is a fit before you pitch.

Listen now. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

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