Plus, Win-Win raises $4M, FDA commits to UPF definition, product reviews and more.͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshJuly 24, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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📰 Today's Top Story

🇲🇽 Reaching The ‘Motherland:’ Inside Tia Lupita’s Acquisition

🇲🇽 Reaching The ‘Motherland:’ Inside Tia Lupita’s Acquisition
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Adrianne DeLuca

Assistant Managing Editor, Newsletters

Billion-dollar Hispanic food company Vilore Foods scooped up California-based Mexican food startup Tia Lupita this week, less than a year after Siete Foods was acquired by PepsiCo for over $1 billion.

Nosh caught up with founder Hector Saldivar to learn more about the deal – particularly the efficiencies it will unlock – and understand the market opportunity this legacy Hispanic food outfit sees in the better-for-you segment.

Insiders can access our full conversation with Saldivar to learn more about the ins and outs of this acquisition.  

 

⭐ Reviews? We Got ‘Em

A Protein Packed Assortment

A Protein Packed Assortment

In this reviews roundup, we gobble up a fishy new addition to the David protein bar line, Jams’ high-protein take on Uncrustables, and Crisp Power protein-packed pretzel snacks.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.
 

✨ What You Need to Know ✨

💰 Win-ning: Cocoa-Free Food Tech Outfit Secures $4M

Alt-cocoa brand Win-Win (formerly WNWN Food Labs) has raised a new $4 million round led by the Oetker Collection and German sustainability investment group FoodLabs.

Insiders can access the full story for all of the deal details.

 

DISCOVER: Texturizing solutions for your food and beverage products that meet consumer needs

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Looking for a supplier who’s tracking consumer needs? With all this focus on wellness in today’s world, the Planteneers’ team created a methylcellulose-free solution that can still do the work of traditional texturizers. It’s just another food innovation to add to your portfolio of ingredients. Learn more

👀 FDA, USDA Assert UPF Efforts

The FDA and USDA are collaborating to accelerate federal efforts to address concerns about ultraprocessed food (UPF) and diet-related chronic diseases.

Become an Insider for all of the details.

 

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Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

 

🎙️ Now Streaming: CPG Week

🥤 Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel

🥤 Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 

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Have feedback or a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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