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• Everything we know about Trump’s Coke proclamation 
• Details For Bitter or For Worse moved to the East Coast
• Why Couche-Tard abandoned its bid for 7-Eleven
• Liquid Death’s latest line extension

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Brain health is top of mind for today’s consumers, and brands across categories are responding. This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how to build cognitive-support products that are both effective and market-ready. Learn how top brands formulate with purpose, earn trust, and stand out. Learn more

Donald Trump put The Coca-Cola Company on the spot Wednesday afternoon when he posted that he’d spoken with them and claimed they agreed to use real cane sugar in name brand Coke again, instead of high fructose corn syrup (HFCS).

“It’ll be a very good move – You’ll see. It’s just better!” the President wrote.

Insiders can access the full story to hear what Coke had to say about the Truth Social post. 

This week at BevNET HQ, we rounded up a Cascara superfruit soda from Alldae and a water kefir drink from KFR.

Then, we chronicled our thoughts with each swig, highlighting aspects of the brand, liquid and product positioning that stood out and things the company could consider for next time. 

🆓 Check out this week’s review roundup on BevNET.

To submit your beverage product to BevNET for review, click here. And to browse past reviews, check the archive here.

Rising sales outside the U.S. helped offset more dips in domestic demand for PepsiCo’s snacks and beverages during Q1, the company reported on Thursday. 

Insiders can access the full recap to read what PepsiCo said about poppi’s integration.

San Francisco-based cannabis cultivator and lifestyle brand Cookies is entering the ready-to-drink cocktail market as of this morning with Adios – a four-SKU line made of canned fruit juice and ultra-premium tequila.

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Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

On the latest CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss an unusual new product launch and continued consolidation among packaged food conglomerates. 

🎣 Catch of the day or hater bait? Hear why protein bar brand David is slinging boiled cod.

🥣 Why is Ferrero buying Frosted Flakes? We’ve got the scoop on the $3.1 billion deal. 

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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