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| Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content. Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
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| | Sponsored message from Bio-Botanica | Explore alcohol-free botanical extracts designed for mood and stress-focused beverage applications. Built for consistency, scalability, and clean label positioning. Request samples to evaluate in your next formulation.
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📰 Big Today In Beverage |
| | | In an era where consumers are asking their drinks to deliver functional benefits, powdered mixes are taking off. We spoke to retail and consumer analysts about the ways that the powdered drink space parallels RTDs, and where there might be emerging growth that isn’t just the result of mirroring liquid formats. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages, according to recent findings by retail data analysts at Circana. The broad category of was $7.4 billion in revenue last year – small when compared to the overall $221 billion retail market for beverages, but becoming increasingly important. Insiders can read the full story on BevNET.
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✨ BevNET Live NYC |
| | Early registration for BevNET Live NYC ends next Friday, April 24. If it’s on your radar, this is a good moment to start planning. BevNET Live consistently brings together a wide range of the industry, from emerging founders to established operators, along with the investors and buyers shaping the next wave of innovation. Early registrants will also get first access to sampling and 1:1 meeting opportunities once they’re released. Register now. |
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🆕 This Week’s New Products |
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| | Sponsored message from Nombase Education | | Most CPG brands approach retail like marketing. Retailers run it like a financial system. This guide breaks down how promotions, pricing, and margins actually work and how your brand is evaluated on the shelf.
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👉🏼 The News You Need 👈🏼 |
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This week’s reviews feature our first impressions of Kim Kardashian’s new caffeine-free energy drink Update, plus a taste of Ginja Snap’s wholesome ginger tonic. 📝 Check out all of our tasting notes here.
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| You’re seeing the surface. Insider members get the full story. BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage. If staying ahead is part of your job, this is your silver bullet. |
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🎙️ Now Streaming: Taste Radio |
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In this episode of Taste Radio, the hosts explore how Kind Snacks’ shift to paper wrappers surfaced unexpected changes in taste perception, while the explosive rise of ube and other visually striking ingredients underscores how “camera-ready” products are driving real demand. It’s a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf. Listen now on your podcast platform of choice.
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.
Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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Your feedback is our fuel. Tell us what you think about the Daily Briefing. Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com. 📥 Did a friend forward you this newsletter? Sign up here. |
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