Little Spoon is rolling out a regional retail growth plan just one year after entering brick-and-mortar for the first time via a debut at Target stores nationwide. 

The eight-year-old brand says its retail growth strategy is rooted in fully servicing its existing customers, rather than meeting every customer everywhere.

The strategy reflects how Little Spoon built its original D2C product portfolio as well, said co-founder and CEO Ben Lewis. Early results are paying off, with retail sales soaring and velocities overtaking category incumbents: “We believe trust transfers across aisles,” Lewis said. 

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