| | | | | | In today’s issue | NIQ: What’s Gaining Ground In On-Premise Beverage? • Super Lyte Projected To Sell 4 Million Cases • Lyre’s Pro Sports Concession Strategy • Relaxation At The Center Of Hemp Bevs • Review: Svedka Dives into RTD • CPG Week: Recess Staffs Up & Grocery Inflation Pressure |
| 📰 Big Today In Beverage | | | | Nowadays founders Justin Tidwell and Anthony Puterman are betting that “calm” can be a winning function. THC drinks are well-suited for select occasions, but as functional beverages are being built to meet specific consumer needs, the duo believes the market could use even more chill. Unwind, their latest endeavor which is rolling out exclusively to Walmart with a 5-SKUs, will test whether “calm” can become a distinct beverage occasion. At least one major retailer already believes: Unwind’s launch comes on the same day as Walmart announced its “Mood & Mind” set fronted by brands like Recess, Neutonic and TRIP. Read the full story on BevNET |
| | | 📊 Nombase Data Drop | | | The U.S. on-premise beverage alcohol market continues to face volume pressure, but the topline numbers mask important shifts in category and consumer behavior. NIQ’s latest quarterly update examines changing dynamics across categories, price tiers, regions and venue types, offering a closer look at where demand is holding up and where new opportunities may be emerging. Read the full report with Insider access |
| | 👉🏼 The News You Need 👈🏼 | | | | | | | | | The clear skinny cans are certainly eye-catching, and gets across that this liquid is truly as simple as its name: vodka and (flavored) water. Read the review. |
| | | Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders. 📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys. Unlock the full archive here. |
| | 🎙️ CPG Week: Recess Staffs Up & Grocery Inflation Pressure | | Co-hosts Brad Avery and Lukas Southard detail why Recess is adding more industry know-how to its ranks, the impact of elevated pricing in grocery and convenience retail and rumors about a popular oil brand seeking a buyer. Listen to the episode. Also available on Spotify and Apple Podcasts. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow. Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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