Pabst Brewing is streamlining its organization as the company prepares to sublease its HQ in San Antonio, TX. Brewbound Insiders are reading comments from Pabst leadership on the company’s “new chapter.”

In today’s Brewbound Insider Newsletter and at Brewbound.com, Insiders are also reading about:

• Molson Coors CEO Rahul Goyal’s strategy and the company’s need for a spirit-based RTD;
• Heineken Americas’ new president;
• And Wall Street’s reaction to BeatBox’s planned sale to A-B, as well as the party punch maker’s founders.

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Pabst Brewing has eliminated an undisclosed number of jobs, a spokesperson confirmed to Brewbound. 

Although rumors swirled over the weekend that the cuts could amount to as much as 40% of Pabst’s workforce, the spokesperson said those estimates were more than double the actual impact. 

Insiders can read more about the restructure, check out Pabst’s most recent scan data and learn about the company’s attempt to downsize its office.

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2 months into his tenure as president and CEO, Rahul Goyal’s plans for Molson Coors’ future are becoming clearer. 

Those plans point to the company being in the market for a needle-moving spirit-based RTD, committed to turning around Blue Moon Belgian White trends and building marketing campaigns around encouraging consumers to go out and socialize over beers. 

Goyal offered further insights into the above plans and more during a 40-minute chat last week at the Morgan Stanley Global Consumer & Retail Conference in New York City.

Insiders can read Goyal’s thoughts on M&A, Blue Moon’s slower than expected turnaround and the company’s biggest headwind.

Alex Carreteiro has been named president of Heineken’s Americas business, the Dutch brewing company announced last week. 

Carreteiro, who will take the position on March 1, will fill the vacancy left by Marc Busain, who left the company in October to become CEO of Lipton Teas and Infusions. 

Insiders can read more here, including a refresher on other recent leadership changes at the company. 

Brewbound Live takes place this Wednesday, December 10 and Thursday, December 11.

Take a look at the packed 2-day agenda to see what we have planned. 

Time is running out to register!

Anheuser-Busch InBev (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today. 

A-B will acquire 85% of BeatBox in a deal expected to close in Q1 2026, “subject to regulatory approval and customary closing conditions,” according to a press release. The company plans to achieve 100% ownership “after 5 years based on a predetermined pricing formula.”

Reports circulated last month that BeatBox was weighing a sale to A-B. The Wall Street Journal, citing unnamed “people familiar with the matter,” estimated the deal would be worth $700 million. 

With the addition of BeatBox, A-B would be the 3rd-largest vendor of flavor alcoholic beverages, with 9% share (6.4% A-B, 2.6% BeatBox), Bump Williams Consulting chief strategy officer Dan Wandel shared in a report last month, following initial speculation around a potential deal.

Insiders can read more details here. Expect further coverage of this developing news on Brewbound.com.

It’s officially Brewbound Live week! We’re on our way to Los Angeles and can’t wait to see you all December 10 & 11 for 2 jam-packed days of insightful stage conversations, ample networking opportunities and plenty of bevs. 

If you’re itching to get started, check out our full agenda. Not registered? There’s still time to join us. Register here. 

If you can’t make it, make sure to tune into our livestream, available on Brewbound.com, which will feature all our stage content, as well as interviews with our 2025 Brewbound Awards winners. 

Brewbound Podcast fans, don’t fret – we’ll still have an episode this week, featuring a conversation with Pizza Port director of sales Jill Olesh. Ahead of the interview, Justin, Jess and Zoe give their live reactions to A-B’s acquisition of party punch maker BeatBox – news that broke mid-recording session. 

Look for the episode midweek.

While we were prepping for our LA trip, Long Island City’s Rockaway Brewing Co. was also in the Hollywood mood. The NYC craft brewery was recently featured on an episode of CBS’s FBI. 

In Saturday’s Insider’s Week in Beer newsletter, Sean McNulty shared details on Rockaway’s big break, including a mysterious heating coil plot point. The latest edition also includes a catch up on all of last week’s beer news, a rundown on Lakefront Brewery’s annual Black Friday release  and plenty of GIFs. 

Insiders can check it out here.

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