Over here at Nosh, our name originally stood for Natural, Organic, Sustainable and Healthy. But a few years ago, we started to see how the natural products industry was becoming enmeshed in the landscape of the food industry broadly. We could no longer curb our coverage to a niche within the marketplace, and so, we widened our focus (and lower-cased our name). The consumer no longer fits cleanly into a cart of nuts, seeds, tofu and almond milk. Those products – once a hallmark of the “crunchy granola” shopper – were seeping into all types of stores from conventional to mass and even club and convenience. Look no further than the rapid rise of the Make America Healthy Again (MAHA) movement to see just how mainstream conversations about “healthy food” have become. That momentum isn’t going anywhere either. It's already rewriting the formulations of Big Food conglomerates – from their ingredient lists to how they think about their brand platforms. The shift in consumer habits has caused pressure to mount, and quite a few are, or thinking about, breaking up their business segments to better meet modern needs. What retailers are cashing in on the shift? 🎁 Gift Link! Read the full story on Nosh by clicking here – even if you’re not yet an Insider. | 
