Plus, A Round With Breakside's Ben Edmunds ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundFebruary 19, 2024
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.

🚨 What You're Missing 🚨

🔐 3 Up 3 Down, A Round With and Other Insider Exclusive Features

🔐 3 Up 3 Down, A Round With and Other Insider Exclusive Features

3 Tier Beverages consultant Stephanie Roatis is back for the first 3 Up 3 Down installment of 2024. In the latest Insider-exclusive quarterly report, Roatis dives into positive trends for hard cider, non-alcoholic beer and medium to small craft brands, and explores continued challenges for hard seltzer, table wine, and certain flavored malt beverage subsegments. 

Insiders are also:

  • Seeing what the Teamsters are saying about the strike at Molson Coors' Fort Worth facility;
  • Reading the latest installment of A Round With … featuring Breakside Brewery’s Ben Edmunds;
  • Exploring the neo-prohibition movement with BevNET spirits editor Ferron Salniker;
  • Diving into Heineken’s full-year 2023 financial results (newsletter exclusive);
  • And learning about a distribution move at Dovetail (newsletter exclusive).

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

Today's Top Story

⬆️⬇️ 3 Up 3 Down: Hard Cider C-Store Gains Continue; FMB Subsegments Struggle

⬆️⬇️ 3 Up 3 Down: Hard Cider C-Store Gains Continue; FMB Subsegments Struggle

In the first 2024 installment of 3 Up, 3 Down with 3 Tier Beverages, product team consultant Stephanie Roatis analyzes data through the first month of 2024. Roatis commends the growth of hard cider, non-alcoholic (NA) beer and smaller craft brands, and dives into negative trends for hard seltzer, certain flavored malt beverage (FMB) subsegments and table wine. 

Below is a snippet of Roatis’ analysis, using NIQ data through January 27.

⬆️ Up: Cider’s Convenience Growth Shows No Signs of Cooling Down

Roughly one quarter of cider is sold in the convenience channel, which happens to be the only off-premise channel growing volume for the segment in NIQ’s latest 13 weeks. Cider volume is up +1.6% and dollars are up +5.1% in total U.S. convenience, while total points of distribution grew +4.3%. 

When we remove national and import cider brands and just look at regional players, volume growth in convenience jumps to +16.7% in the latest 13 weeks. 

Insiders can dive into the other positive and negative trends of the quarter here.

Tap into Your Brewing Family at #CraftBrewersCon

Sponsored message from Brewers Association
Tap into Your Brewing Family at #CraftBrewersCon

There's no better place for professional growth and networking than the nation’s largest annual conference for beverage alcohol producers. Register by Feb 26 for early bird savings. Learn more

A Round With ...

🍻 Breakside Brewery’s Ben Edmunds

🍻 Breakside Brewery’s Ben Edmunds

In the latest installment of Brewbound's A Round With Q&A series, we chat with Ben Edmunds, brewmaster at Breakside Brewery. 

Edmunds shares his thoughts on innovation and inspiration in the pursuit of deliciousness, as well as the Portland, Oregon-based craft brewery’s latest wins and biggest challenges. 

Brewbound Insiders can read the full Q&A, including Edmunds take on finding inspiration in unlikely spaces.

From the Wire

🥃 Separating Fact from Fiction in the Neo-Prohibition Movement

🥃 Separating Fact from Fiction in the Neo-Prohibition Movement

Is the U.S. government trying to limit your booze intake or access? The short answer is no. However, we keep hearing rumblings about something called the “neo-prohibition” movement.

Last summer, rumors that the Biden administration wanted to limit American’s drinking began making the rounds, particularly in conservative publications. At the root of the story were comments made by Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism, to British tabloid The Daily Mail. Koob said that when the new Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) dietary guidelines are announced in 2025, the U.S. could follow Canada’s lead if it wants to go in any new direction.

How much of a threat are these rumors, and what is actually driving the neo-prohibition movement?

BevNET spirits editor Ferron Salniker dives into the trend exclusively for Insiders.

On Tap This Week

🔮 Brewbound Podcast with Firestone Walker, Molson Coors Investor Presentation

🔮 Brewbound Podcast with Firestone Walker, Molson Coors Investor Presentation

This week’s Brewbound Podcast features an interview with Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett on the brewery’s marketing efforts, the effect of the Firestone Walker Invitational festival, and the diversification of its portfolio beyond the 805 beers. 

Also this week, Molson Coors will present at the Consumer Analyst Group of New York on Wednesday afternoon. If something notable comes out of the presentation, we’ll report back.

ICYMI

⏮️ Brewers Association 2023 Revenue Dips -2%; Leah Cheston to Lead Board

⏮️ Brewers Association 2023 Revenue Dips -2%; Leah Cheston to Lead Board

We took a page out of the Great British Bake Off’s playbook last week and called it BA Week. The Brewers Association (BA) – the trade group that represents the nations’ small and independent craft brewers – made a LOT of news last week. 

The BA’s revenue declined -2%, to $22,914,025, in 2023, according to its annual report, which was released last week. Nearly all revenue sources declined, including its largest driver, event revenue (-2%, to $13,886,191), followed by membership dues (-2%, to $4,268,747). Advertising and sponsorship, the BA’s third-largest source of revenue, was roughly flat at $3,413,383.

The BA’s publication of its annual report aligned with the first meeting of its 2024 board of directors, which elected Leah Cheston as its chairwoman. Leah is the co-owner of Washington, D.C.-based Right Proper Brewing and the first pub brewer representative to lead the board. She’s also only the second woman to hold the leadership position, after New Belgium co-founder Kim Jordan’s 2005-2007 tenure. 

Other board leaders elected include vice chair and treasurer Chris Herron (Creature Comforts in Athens, Georgia) and secretary Melissa Romano (Lake Anne Brewhouse in Reston, Virginia). The board also made changes to its own future makeup (details in the link).

AHA members’ 2024 plans will look a little different: Homebrew Con, the organization’s annual educational and social gathering, has been put on hiatus. Instead of existing as a standalone event in June, aspects of Homebrew Con have been woven into the Great American Beer Festival (GABF) in October. 

To round out BA Week, Brewbound reporter Zoe Licata spent a bit of time with BA chief economist Bart Watson’s recent analysis of craft price elasticity.

Bart wrote: “Overall price inflation and the proliferation of choices within craft, coupled with lots of new competition in beverage alcohol, has clearly made some consumers think about price more in their purchasing decisions. Including, price elasticity has gone up.”

To measure the impact of price elasticity in the on-premise, Watson looked at pint pricing, citing data from Arryved, a craft-centric point-of-sale (POS) provider. In 2023, the average price of a pint of craft beer increased +4.6% year-over-year (YoY), according to Watson. However, when looking at price increases by location, price increases vary significantly.

In other craft beer news, Saint Paul, Minnesota-based Fair State Brewing Cooperative filed for Chapter 11 bankruptcy. A court filing reveals the company owes about $5.16 million to as many as 199 creditors. 

Founder and CEO Evan Sallee wrote: “This does not mean we are shutting down – we are just restructuring our debt and will emerge on the other side stronger for it. The simple fact is that the pandemic put Fair State in a hole that we need help to dig out of, and we have a solid plan to get through this together so we can continue making the great beer you know and love.”

Boston Beer has dropped the lawsuit that it filed against former employee Brian Soudant. The company sued Soudant in the fall for allegedly violating his non-compete agreement and misappropriation of trade secrets when he took a job at Angry Orchard competitor Boston-based Downeast Cider. Boston Beer’s lawsuit against Downeast is still in progress.

Former Stone Brewing CEO Maria Stipp will take the reins at Suja Life this week, when she becomes the CEO of the cold-pressed juice and shot maker. Interim CEO Zach Keeling is leading Stone following her departure, which was announced last month.

More stories from last week can be found on Brewbound.com, including the latest Consumer Price Index report, craft Circana numbers for the start of 2024, Molson Coors Q4 earnings results, spirits-based innovation plans at Two Robbers and much more.

Save the Date

✈️ The Brewbound Podcast Hits the Road

✈️ The Brewbound Podcast Hits the Road

We’re taking this show on the road. The Brewbound Podcast On-Location is heading to industry gatherings across the country, starting March 12-14 with the California Craft Beer Summit in Sacramento, hosted by the California Craft Brewers Association. 

Look for Brewbound Podcast hosts Jess Infante and Justin Kendall conducting interviews with industry leaders on the show floor. 

Reach out to podcast@brewbound.com if you’d like to connect at the event. Also, look for more Brewbound Podcast On-Location announcements in the near future.

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