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• How collaborations can be an opportunity to learn more about your own operations
• Details on more M&A news from the flavor space
• The latest marketing moves and product drops from Khloud, Oishii and more

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Nearly every day, news of another CPG brand collaboration seemingly lands in my inbox. Some of these are from prolific brand collaborators (read: Graza, Fly By Jing, Fishwife and more), but there are also plenty of first-timers dabbling in the practice and others who have taken pretty unique approaches. Either way, it seems that collabs are an in-vogue growth strategy for 2025 and beyond. 

I’ve often wondered why these entrepreneurs chose to add an effort like this to their already overstuffed to-do lists. When I’ve asked them, their reasons are myriad: brand awareness, growing beyond their core audience, finding like-minded industry peers, even a simple - “we like them, so why not?”

Today, we got a first-hand look at the first-ever collaboration for Laoban, a four-year-old frozen appetizer business. We also dove into what the company has already learned by simply moving through this process.  

Insiders can access the full strategy session.

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Better-for-you jelly snack maker Oddball has raised a $2 million seed round led by Springdale Ventures to fund its expansion into nearly 180 Whole Foods Market stores. 

Insiders can access the full story.

Food tech ingredient platform The EVERY Company has secured $55 million in funding to expand manufacturing and grow its reach in the $270 billion egg market, particularly in the high-volume bakery segment. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. Pizza Co-Manufacturer Urban Farmer Acquires Caulipower
2. Novak Djokovic Backs Corn-Free Popcorn Cob In $5M Seed Round
3. SupplySide Spotlights Protein Stacking, Creatine Revival and Clean Label Innovation
4. Inside the Justin’s Deal: Predicting Its Future Under Forward Consumer Partners
5. How Diaspora’s ‘Scrappy’ Growth Strategy Reeled In Padma Lakshmi

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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It’s hard to build a brand when the rules keep changing, and few categories test founders like the emerging cannabis beverage space. 

Hear how Anna Baskin, co-founder of hightail., a newly launched low-dose beverage designed for women, and Angus Rittenburg, co-founder and CEO of Wynk, an established brand known for its consistent quality and innovative mobile production model, are tackling that challenge.

They share how they’re building trust in a category still defining itself, navigating complex regulations and limited ad options, educating consumers who are new and cautious, and using storytelling, sampling, and community events to drive awareness - demonstrating how you can grow a brand even when the playbook doesn’t yet exist.

🎧 Tune in here. Also available on Spotify and Apple Podcasts.