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From small, gradual changes to major lifestyle shifts, BENEO’s functional ingredients provide the building blocks for a healthier future. Support your consumers with targeted benefits that fit their journey with tasty products, whether with or without GLP-1 medication. Learn more

A regional kombucha player is getting a second chance.

Kombucha Town, a Washington-based business that filed for bankruptcy protection last fall, has been acquired by The Better For You Company (BFYC), an emerging portfolio company that also owns the Boom Chaga mushroom superdrink brand.

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Kylie Jenner is using her cosmetics industry experience and beverage platform Sprinter to launch a beauty and hydration crossover product.

Read the full analysis with Insider access

Boisson has exclusively launched a new entrant into the adult non-alcoholic (ANA) beverage set.

Continue reading the full breakdown with Insider access

Give consumers the high-protein food and beverages they want with our high-quality, clean-label dairy and plant proteins that deliver excellent taste, dispersibility, and solubility. Talk to our experts to find the perfect match for your applications. Learn more

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul

2. Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?

3. Tom Brady, David Beckham Brands Showcase New Athlete-Wellness Paradigm

4. Are Beverage Brands Cashing In On A Gummy Gold Rush?

5. Alohi Speaks to Women, Wellness With Adaptogenic THC Drinks

Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. 

Jeff Rubenstein, a seasoned CPG operator who co-founded the brand with Khloé Kardashian, shares lessons on execution, early missteps, and why star power alone doesn’t build a lasting brand. He also explains how balancing broad visibility with grassroots community is key to long-term success.

Tune into the episode here. Also available on Spotify and Apple Podcasts.