Today, you can enjoy one full BevNET Insider story highlighted in the Daily Briefing!

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Learn how leading beverage, supplement, and functional food brands turn first-time Amazon buyers into loyal subscribers. This free ebook in collaboration with Straight Up Growth breaks down the tools, tactics, and retention systems driving long-term growth. Learn more

This summer's FIFA World Cup is shaping up to be the Super Bowl for ambitious RTD yerba mate players. Excuse the mixed football metaphors there, but you get the picture.

After steady momentum at prior tournaments – thanks in large part to its popularity with stars like Argentina's Lionel Messi – the World Cup's arrival in the U.S. (alongside Mexico and Canada) this summer is being eyed as a breakout moment for yerba mate.

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Major leadership change to ring in Bellring’s 2026
• Coke debuts new cherry flavored ambition
• Details on Lactaid’s latest product expansion
• The latest marketing moves from Poppi, Liquid I.V. and more

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The court-appointed receiver for Uncle Nearest Premium Whiskey said the company is insolvent and has just 60 days to survive without intervention, according to a new report filed this week.

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As beverage brands scale, early wins often mask deeper structural risk. This free guide distills insights from two specific BevNET Live L.A. 2025 sessions, on founder evolution, repeat behavior, and building brands designed to last. Learn more

PepsiCo reported revenue growth of 5.6% for 2025, per its latest earnings report, despite weaker performances from the PepsiCo Beverages North America (PBNA) and PepsiCo Foods North America (PFNA) divisions.

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Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Coke: Dan White, New Revenue Streams Out Of Spirits Biz
2. Don’t Quit Rebrands as SkyPop To Focus on Protein Soda
3. Next In Natural Writes Chameleon's Next Chapter; SYSTM Looks Ahead
4. Epstein Revelations Create ‘Nightmare’ for Peter Attia’s CPG Brand Ties
5. Tea Drops Takes On Self-Manufacturing

If you spend tens of thousands of dollars to exhibit at Expo West but get swallowed up by the noise, was it even worth being there at all?

In this episode, BevNET CPG Media’s Marty Caballero and Mike Schneider talk about why some brands leave Expo West with real momentum while others quietly fade into the background. They break down how media coverage is planned, why timing matters, what is actually worth announcing, and how early decisions shape booth traffic and buyer awareness.

We'll focus on the simple planning most brands skip and how taking care of it ahead of time can help you walk into Expo already a step ahead.

Tune into the episode here. Also available on Spotify and Apple Podcasts.