Sober October is nearly behind us and Dry January is on the way, but younger drinkers don’t need incentives to put down the booze. That was one of the takeaways from a panel hosted this week by Distill Ventures on Adult Non-Alc (ANA) numbers and trends.
🦜 As ANA globally picks up, consumers are discovering new products through word of mouth and specialty stores, but price and taste remain barriers to entry. 🍸 Gen Zers in particular are reaching for non-alc cocktails, but for ANA consumers across the board, price outweighs taste as the top deterrent: 60% of survey respondents said they don't think that RTD mocktails are good value, according to one analyst. 🏴☠️ Making your ANA product easy to find is particularly important to younger generations as they’re more likely to pick up something else to drink instead of hunting for obscure bottles. Learn more trends and tips from top analysts in the sector. |