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Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers. 

The platform announced yesterday that it is teaming with AdAdapted to launch Brand Shops, pitched as “immersive brand experiences” (translation: fancy landing pages) with customizable integrated media that can be launched in just 72 hours. Pepsi (Gatorade) and Mondelēz – which offers packages for making ice cream sandwiches on its Chips Ahoy! page, for example – are already on board.

Sampling, another major piece of the Gopuff package, is also getting some tweaks and improvements, mainly by giving advertisers access to real-time data and insights, including engaging with recipients directly.

BevNET Insiders can access the full analysis of key developments in retail media so far this year.

From zero-sugar juices to caffeine-free energy drinks, the latest edition of BevNET’s weekly New Products Gallery features innovations spanning all sides of the industry. Here’s a sneak peek at what’s inside:

🎃 Clevr has expanded its portfolio of functional lattes with the release of Pumpkin Spice SuperLatte in collaboration with single-origin spice company Diaspora Co. The new variety features a science-backed formula of lower caffeine, low acidity coffee and adaptogens such as reishi and ashwagandha. 

🥤 Botanical soda producer Casamara Club launched its first non-alcoholic cocktail, Superclasico. The Italian-style aperitivo is crafted with sparkling water, red currant juice, demerara cane sugar, and lemon juice with extracts of Italian chinotto, kola nut and orris root. 

🍒 Seeking to meet growing consumer demand for nostalgia, 7-Up is set to launch a limited edition Shirley Temple flavor later this year. The new variety, described as a pomegranate and cherry soda, will be available in 12 oz. cans and 2-liter bottles, as reported by snackolater on Instagram. 

Check out the full new product gallery on BevNET.

The gang’s all here… in San Diego. The hosts convene at BevNET’s west coast office where they talk about how Fly By Jing nailed its foray into a popular food category and also highlight the debut of a convenient ethnic comfort food brand and Olipop’s upgrade on a legacy soda flavor.

Listen to the episode now.

• Details on an energy drink brand's new athletic investor
• News that two water industry giants have secured pre-merger approvals
• Inside one brand's decision to drop a popular alt-sweetner

Make more informed decisions with exclusive industry reports and insights. We partner with leading data providers to cover a variety of critical topics impacting packaged food and beverage brands, including:

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• Retail purchasing trends
• Category performance
• Supply chain factors
• Micro/macro economics
• Investment trends

Become an Insider to access past and future reports.