Plus, the latest from Mason Dixie, Row7, Tia Lupita, chocolate supply chains and more͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshFebruary 25, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members.

 

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📰 First Up In Food

What’s Big Food Cooking?

What’s Big Food Cooking?
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Monica Watrous

Managing Editor, Nosh

Big Food companies delivered a clear message during the Consumer Analyst Group of New York conference last week: They’re building their next wave of products around health-conscious consumers who still seek flavor and convenience. 

Who Said What: Executives from PepsiCo, Conagra Brands, General Mills and J.M. Smucker all pointed to similar forces shaping innovation – the rise of GLP-1 weight-loss drugs, growing interest in protein and fiber, and younger consumers’ love of bold, spicy and sour flavors. 

  • Across presentations, functional benefits like gut health, satiety and energy were no longer niche – they’re becoming table stakes.

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✨ The News You Need ✨

🥯 Mason Dixie’s Clean Comfort Food Mission

Mason Dixie Foods expanded its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict.”

Read the full analysis with Insider access

 

🛒 Fresh Thyme Relaunches Private Label With BFY Focus

Fresh Thyme Market relaunched its Own Brands private label lineup today with new “trend-forward products” and updated packaging. 

Continue reading the full breakdown with Insider access

 

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BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

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📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. How Frozen Food Evolved into a ‘Kitchen Essential’

  2. Maazah Raises $2M As It Deepens Distribution

  3. Hungryroot Hits $700 Million in Revenue

  4. Olyra Secures $3.5M Debt Financing

  5. Glen Powell’s Smash Kitchen Ventures Into Snacks

 

🆕 What's New?

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

📚 Cookbooks are great for at-home cooking inspiration, but what value do they offer CPG businesses? And why would a founder venture to author one of their own? Get all of the answers on Nosh

🌶️ TRUFF reimagined its original label design with a new look optimized for brick and mortar retail that focuses on flavor differentiation and accessibility. Read the full story here

💪 Lasso, the food tech firm formerly known as Tender Foods, debuted two new protein-packed CPG brands this week. Learn all about the launch on Nosh

Check out more of the latest food marketing moves with Insider access

 

🎙️ Nombase: Lessons From Investors

Stories From A Trio Who Decided to Build Their Own CPG Brand

Stories From A Trio Who Decided to Build Their Own CPG Brand

What happens when three CPG investors decide to build a brand themselves?

Kiva Dickinson of Selva Ventures joins fellow cadootz! co-founders Jordan Carpenter and Rachel Mansfield – all seasoned CPG investors – with Rachel also bringing her perspective as a leading creator, to share how experienced industry insiders launch differently. 

  • They break down how they defined their non-negotiables before formulation, modeled margins and profitability from day one, and avoided common pricing and channel strategy mistakes.

  • The cadootz! team also unpacks key decisions around manufacturing, reformulation for scale, retail sequencing, capital discipline, and building real demand through community before hitting shelves.

Tune into the episode here. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

Stay in the know across food, beverage, beer and spirits. Explore our full lineup of newsletters and never miss the latest news, insights and trends. 
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Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire.


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