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Olipop is ready to tell its ‘feel good’ story.

The prebiotic soda brand unveiled its first major brand refresh since its launch back in 2018. The revamp is coming for its shelf-stable products as part of a creative initiative dubbed “The feel good soda” that will also include new streaming and social media ads.

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BevNET Live is just 3 weeks away.

Join hundreds of beverage professionals in NYC on June 10 + 11. 

Registrations for are coming in at a record pace – and the list of reasons to be there keeps getting longer.

The attendee list is now public and adding new names every day. Use it to plan your conversations: every founder, buyer, investor, and operator on that list is someone you want to meet, or didn't know you needed to.

Register today

Sober bar manager Max Schikora may have to take his teammates’ words on his full-proof cocktails, but when it comes to zero-proof drinks, he knows exactly what guests want.

As part of our ongoing series tracking the evolution of zero-proof drinking, we talked to the mixologist about where he sees white space in non-alc (NA) spirits, why overly sweet drinks have created another hurdle for trial and which seasonal moderation trends still matter.

Read the full analysis with Insider access

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Mr. Worldwide needs his fiber just like the rest of us. 

Pitbull (Armando Christian Perez) has joined with Vita Pop, a prebiotic soda brand with a presence in Europe and that’s set to enter the U.S. later this year. 

Continue reading the full release on BevNET

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Report: Danone Set to Exit Lifeway Foods

2. Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?

3. Nutpods CEO Departs

4. Lifeway Surpasses $60M in Sales in ‘Blowout’ First Quarter

5. Box Store Battle: Target, Walmart Sales Strategies

Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can’t ignore. 

In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it helped the company secure nationwide launches at Whole Foods and Target within its first 15 months. 

Listen to the episode now. Also available on Spotify and Apple Podcasts.