Plus, G.O.A.T. investment, Esther Choi enters CPG, Simple Mills’ Absolutely Nothing campaign͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
August 04, 2026
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📰 First Up In Food

The Better-for-You Startups Winning Over Investors in 2026

The Better-for-You Startups Winning Over Investors in 2026
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Brad Avery

Senior Reporter

Raising capital is never easy, even in the good times. Though it’s certainly tougher in the hard times.

As we move into the back half of 2026 we’re taking a moment to look back on the startup food companies that disclosed new funding throughout the start of the year. Those announcements flowed steadily despite the constant uncertainty around the macroeconomic environment in which fewer M&A deals played out while consumer wealth inequality continued to rise. 

Yet shifting cultural mores around health and wellness, alongside the rise of GLP-1s, are fueling a transformation in the market for the kinds of products consumers are seeking out. And investors are following suit.

Unlock the full story with BevNET & Nosh Insider

 

✨ The News You Need ✨

🐐 G.O.A.T. Foods Secures Investment

G.O.A.T. Foods has landed a strategic investment from LesserEvil’s former owner, Charles Coristine, and the Solomon family office, the private investment arm of investment bank Solomon Partners founder Peter Solomon.

Read the full analysis with Insider access

 

🌶️ Celeb Chef Esther Choi Debuts Sessy

Food Network host Esther Choi is reimagining Korean pantry staples with the launch this week of a new brand, Sessy.

Continue reading the full breakdown with Insider access

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. Kodiak Doubles Business Under L Catterton, Reaches $580M in Retail Sales

  2. Magnum Ice Cream Reports ‘Solid’ H1, Avoids B&J Dispute

  3. Tracking Big Food’s 2026 MAHA-Driven Ingredient Changes

  4. Sargento Acquires La Terra Fina

  5. Whisps Parent Company Nabs $17M in Fresh Funding

 

Headlines Are Just the Beginning

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

 

🎙️ Taste Radio: What Betting On Brands Taught Darren Rovell About Building One

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Investor, entrepreneur, and longtime business journalist Darren Rovell shares the lessons he's learned backing breakout brands like Athletic Brewing and Biena Snacks, building his own company, Kickstand Cocktails, and evaluating hundreds of startups every year.

He explains what separates investable founders from the rest and how emerging brands can carve out an advantage – even in the most competitive categories.

Listen here. 

Also available on Spotify and Apple Podcasts.

 
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