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Hitting 5,000 doors might not seem like a huge accomplishment for a 12-year-old brand, but for a new product just two months in retail, the milestone is a sign of doing something right.

JiMMYBAR! hoped its first-to-market Creatine Protein Bars would be a hit but the company had not expected the runaway success it has had so far.

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💅 Purely Elizabeth launched Purely Glow Salted Vanilla Pistachio Granola, a limited-edition granola enhanced with collagen peptides and biotin inspired by beauty routines and TikTok trends. Read more with Insider access.

🍅 Guillermo’s – the fresh salsa startup launched by late-night television personality Guillermo Rodriguez – appears to be yet another celebrity-backed packaged food brand. The venture's founding team of industry innovators insists that it’s not. Get all of the details with Insider access.

🍕 Caulipower unveiled its first-ever single-serve options in the frozen aisle. The product expansion comes on the heels of the brand’s acquisition by Paine Schwartz Partners-owned Urban Farmer. Catch all the details with Insider access.

🫒 Regenerative organic pantry staple producer SIMPLi rolled out its largest new product launch to date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total. Read more with Insider access.

We’ve rounded up all the rest into a gallery featuring sweet treat-inspired Greek yogurts, protein-packed breakfast items and the first-ever collab from Coconut Cult and MALK. 

🆓 Check out the full gallery for free

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Updates on a controversial Texas food labeling law aimed at artificial inputs
• How Simple Mills boosted Flowers Foods FY25 growth

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition. 

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Oatly isn't exactly a scrappy underdog, but it's admittedly nice to see the Swedish company stabilize (for now) after a roller-coaster few years: 2025 marked its first full year of profitability, and validation that its slow-churning turnaround strategy is finally starting to pay off.

Continue reading the full breakdown on Nosh

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Inside the National Brokerage Helping Brands Win Specialty Retail
2. Once Upon A Farm IPO Pulls In $198M
3. SIMPLi Signals ROC Nutrient Density Claim Could Be Winning
4. TRUBAR Goes Private In $173M Acquisition
5. Jimmy Kimmel’s Sidekick Gets Serious About Salsa

Once Upon a Farm’s $198 million IPO could signal a new path forward for better-for-you CPG brands – but is going public better than selling to a strategic? We also break down the clash between Kroger’s FoodHealth scoring system and the stricter Non-UPF Verified certification, and what it all means for how “healthy” gets defined at retail.

Tune into the episode here. Also available on Spotify and Apple Podcasts.