Plus, no relief in sight for scans ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundSeptember 22, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beer industry.
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🚨 What You're Missing 🚨

🔐 Molson Coors’ Incoming CEO, Circana Weekly Scans and the On-Premise’s Lackluster Labor Day

🔐 Molson Coors’ Incoming CEO, Circana Weekly Scans and the On-Premise’s Lackluster Labor Day

Almost 6 months after announcing CEO Gavin Hattersley’s retirement, Molson Coors has named chief strategy officer Rahul Goyal as his successor. 

Goyal, a 24-year company vet, will assume the president and CEO roles on October 1. Insiders are getting all the details in a rare, triple-bylined story from the whole team.

Insiders are reading more in the Brewbound Insider Newsletter, including:

  • The latest weekly scan data from Circana;
  • Labor Day weekend on-premise data from CGA;
  • A new soju-based RTD from Nectar;
  • And a Milwaukee brewery’s reopening with a familiar face at the helm. 

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

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Today's Top Story

👨‍💼 Molson Coors Appoints Rahul Goyal as Next President and CEO

👨‍💼 Molson Coors Appoints Rahul Goyal as Next President and CEO

Molson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April plans to retire at the end of the year.

Goyal will assume the company’s top role, effective October 1

Hattersley will transition into an advisory role through his December 31 retirement date.

Insiders can read more about Goyal’s career at Molson Coors, Hattersley’s tenure and their pay moving forward.

 

Data Dive

📉 Circana Weekly Scans: Negative Trends will Persist Warns BevAl EVP Scott Scanlon

📉 Circana Weekly Scans: Negative Trends will Persist Warns BevAl EVP Scott Scanlon
Zoe Licata's profile picture

Zoe Licata

Senior Reporter

Bev-alc remained in decline in the latest week (data ending September 14), recording “predicted post-holiday results,” according to the most recent weekly report from market research firm Circana and EVP of BevAl Scott Scanlon.

Total bev-alc dollar sales declined 3.3% YoY and 2% WoW. Bev-alc volume, measured in case sales, fell 4.6% YoY.

Insiders can read more, including the latest performances from beer, wine, spirits, RTDs and top beer brand families.

 

📊 CGA: Labor Day On-Premise Velocity -10% vs. 2024; Drink-Led Outlets Find Growth

📊 CGA: Labor Day On-Premise Velocity -10% vs. 2024; Drink-Led Outlets Find Growth
Zoe Licata's profile picture

Zoe Licata

Senior Reporter

This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. 

Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2). Average check value was down 7% YoY, while traffic declined 4%

Insiders can dive deeper into recent on-premise data here

 

On Tap This Week

🔮 AleSmiths Turns 30 and All the Data News That’s Fit to Print

🔮 AleSmiths Turns 30 and All the Data News That’s Fit to Print

Expect several craft-centric data stories this week, as the team has been analyzing Circana’s monthly report and a webinar from 3 Tier Beverages featuring a look at Rhinegeist Brewery’s portfolio strategy. 

Plus, Brandon Richards, president of AleSmith Brewing (San Diego), joins the Brewbound Podcast this week for a conversation about how the brewery is celebrating its 30th birthday. The chat also highlights how AleSmith has pivoted to grow its contract business to larger volumes than its own brand, how the company supports its clients and innovation products under the AleSmith brand. 

 

Last Week in Beer

🥨🎃🎄 Happy OktobHalloChristmasWeenFest from Great Lakes

🥨🎃🎄 Happy OktobHalloChristmasWeenFest from Great Lakes

Feeling the seasonal creep? Great Lakes is one-upping everyone with their vaunted Christmas Ale seasonal, with a “First Pour” set for October 16. Brewbound’s Insider’s Week in Beer weekend newsletter bemoans the encroachment starting before Halloween. 

Plus, this week’s beer goes to Moosehead for going all cans in 2026. Insiders can catch up on those stories and more here.

 

Save the Date

🎙️ Brewbound Podcast On Location at the NBWA Annual Convention

🎙️ Brewbound Podcast On Location at the NBWA Annual Convention

The Brewbound Podcast On Location returns to the National Beer Wholesalers Association’s 88th Annual Convention and Trade Show on October 13-14 at Caesars Palace in Las Vegas. 

Want to sit down for a chat on the mics? Drop us a note at podcast@brewbound.com.

Before the whole team assembles in Sin City, Zoe and Jess will be checking out the Great American Beer Festival in Denver from October 9-11. Please send any and all recommendations for pickle beers (other beers too, please) pouring at the fest to news@brewbound.com.
 

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👋 That's all for today's Brewbound Newsletter

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Want to share news or tips? ✉️ Submit a press release or reach out to news@brewbound.com.

Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

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