📰 Today's Top Story |
| | | Total U.S. beer industry supply declined 2.1% YoY in June, according to the latest volume report from the Beer Institute (BI). The loss outperformed YTD volume (-3.9% thru June). Note: total industry supply includes domestic tax paid shipments, imports and state-level shipments. What’s behind the slight improvement? Falling gas prices (-10.1% MoM in June), according to BI chief economist Andrew Heritage. Read more |
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🔐 What You're Missing |
| Brewbound Insiders get full access to all our coverage on Brewbound.com, including recaps of the Beer Institute’s latest industry data, the latest NIQ scans, Sazerac’s first hard tea play and an NBA legend’s new golf-themed THC beverage. The Brewbound Insider Newsletter also has news not-yet-posted to the site, including a TX craft brewery’s big partnership with a rising country music star and an RTD brand winding down its cocktail bar. Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Want It All? Be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
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📅 Save the Date |
| | Riding a wave of major events, occasions became the story for the on-premise in 2026, rather than case sales, according to Lester Jones, National Beer Wholesalers Association VP of analytics and chief economist. Jones and Draftline Technologies founder and CEO Jennifer Hauke will share why draft and the on-premise are driving the beer industry’s narrative, during Brewbound Live 2026, December 9 & 10 in Marina del Rey, CA. Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry. Early registration pricing is available for a limited time. Learn more & register |
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📊 Data Dive |
| | | Off-premise scans remain relatively unchanged as the industry rumbles through the quiet zone between the Fourth of July and Labor Day (September 7), according to the latest report from market research firm NIQ. Total bev-alc dollar sales declined 3.2% YoY in NIQ-tracked off-premise channels in the L4W ending July 25. Volume declined 4.8%. Dive deeper |
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🆕 New On Shelves |
| | | Minute Maid Spiked is adding Vodka Lemonade Iced Tea to its lineup, marking the brand’s 1st entry into the hard iced tea set. It’s also the 1st release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages. Keep reading |
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| | | Cann is bringing out a big name this summer, as investor and NBA Hall of Famer Dwyane Wade has collaborated with the cannabis beverage maker on a new golf-inspired release, Half & Half. The permanent SKU is made with bergamot lemonade and yerba mate iced tea, and available in both infused and uninfused versions. Learn more |
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👀 ICYMI |
| | | Flavored alcohol offerings are certainly dominating growth in today’s market, but their share of overall sales is still just a blip in alcohol’s landscape, according to the latest monthly report from Bump Williams Consulting (BWC). Flavored alcohol accounted for 13.8% of total bev-alc dollar sales in NIQ-tracked off-premise channels over the L52W (ending June 6). That share is up about 1 point compared to the same 52-week period in 2025. Not Growing Quick Enough?: “While industry debate continues over whether alcohol’s challenges are structural or cyclical, a key question that has received too little attention is whether shifting consumer preferences have outpaced the ability of today’s leading traditional alcohol vendors to diversify their portfolios quickly enough to meet the needs (wants) of today’s consumers,” BWC VP and chief strategy officer Dan Wandel wrote. Keep reading |
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💼 Now Hiring |
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👋 That's all for today's Brewbound Newsletter |
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