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One of the world’s biggest brands made its NACS debut last week – though you could have easily missed it. 

Eastroc is a billion-dollar brand outside the U.S., but at the c-store-focused trade show in Las Vegas it was just one of dozens of first-time exhibitors. The brand isn’t betting on awareness, though; its strategy for the States is based on an aggressive value play that leverages the still-expanding capacity at its freshly acquired production facility in Pennsylvania. 

They’re not the only Asian giant reaching into energy, either. Over at Syncron, we got a first look at a new energy line in 12 oz. slim cans, plus much more. 

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💪 FORALL Nutrition is bringing its flavorless protein water products to more than 500 Sprouts Farmers Market stores nationwide. Learn more

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