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• Can Kombucha ever make it mainstream? How brands are leveraging new positions and market placements
• A sample of this week’s new products
• Details on Cove’s new eco-friendly packaging innovation

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January 13, 14 & 15 - Auction firm Rabin Worldwide will conduct a 3-day online public auction for bottling equipment of the word’s leading cola bottling company. Sale includes surplus assets from a plant in American Canyon, CA, and a Krones Contiform Bloc Bottling System, located in Florida. Learn more

Just a few years ago, kombucha was on the doorstep of the mainstream. It had established a foothold in the wide reaching functional beverage set just as consumer interest in digestive health took off. 

That interest has continued to rise, but kombucha’s growth stagnated, due in part to the influx of newer, trendier and often more affordable gut health-focused beverages. But a number of brands, retailers and investors are confident there is still a “massive” opportunity for this bubbly, acidic brew.

Read the full story, featured in the latest edition of BevNET Magazine.

Water from a spring is usually just that, but not in this case. California-based startup Loonen debuted this week with a line of spring-sourced-but-then-purified still and sparkling waters in glass bottles, as the brand aims to level up category transparency. 

Insiders can access the full story for more on Loonen’s differentiated take.

Ball Corporation will acquire an 80% majority stake in Benepacks European can production business, including two production facilities in Belgium and Hungary.

Become an Insider for all of the details.

Scaling from a small, hand-filled operation to an 80-million-unit-a-year, multi-location, multi-category market leader demands guts, vision and powerful software. See how Big Easy Blends leveraged Crafted ERP BevX to streamline operations, maintain compliance and drive sustainable growth. Learn more

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Coca-Cola Reveals CEO Succession Plan
2. Decadent Flavors, LTO Innovations To Take Off In 2026
3. Be Amazing Aims For Inclusivity As RTD Greens Drink Expands
4. Thrive Market Drops Alcohol, Bets Big on Adult NA
5. Monster, Coca-Cola Affirm Ties to Expand Category Reach, Drive Global Growth

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Built on sharp strategy, standout design, and disciplined execution, “social tonic” brand Hiyo recently inked a new partnership with Live Nation placing the brand in major venues across the U.S. 

In this episode, co-founders Evan Quinn, Cygne Cooper and George Youmans, discuss how Hiyo is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays.

Tune in here. Also available on Spotify and Apple Podcasts.