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Beyond Meat is moving past* its core plant-based meats and into an all new territory its latest innovation – a protein beverage line known as Beyond Immerse. (*Thought we were gonna say, ‘beyond’ didn’t ya?)

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This week, we sipped on Olipop’s new Shirley Temple style functional soda before washing it down with BeeKeeper’s new hot honey canned cold brew

📝 Check out all of our tasting notes here

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• How GLP-1 tailwinds are pushing Lifeway towards a record sales year
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Cove Soda has a plan, and now it has a leader too. Industry veteran Bryan Crowley was named the Canadian brand’s new CEO this morning, taking over from co-founder John McLellan.

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In these stressful times, Trip appears to be just what investors are looking for. 

Just a few months after securing $40 million in growth capital to fuel U.S. expansion, the Mindful Blend relaxation drink maker has quietly secured further backing from Taste Tomorrow Ventures, the venture arm of incubator L.A. Libations. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Lionel Messi's Love for Sprite & Wine Sparks Coke Stock Surge
2. Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
3. Koia Enters Modern Soda Set with Protein Pop
4. Explorer Cold Brew Acquires Decaf Specialist Savorista
5. Cost-Cutting Lemon Perfect Sheds CEO, CMO

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If staying ahead is part of your job, this is your silver bullet.

This week on the podcast, Monica and Lukas discuss the new Dietary Guidelines for Americans, a leadership shakeup at Lemon Perfect, the acquisition of snacking platform The Good Crisp Company, and Koia’s entry into the modern soda category. The podcasters also share highlights from the Winter FancyFaire show in San Diego.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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