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Consumers are looking for more protein and fiber in almost everything they eat and drink. Put these nutritional powerhouses to work in your products with our versatile line of conventional and organic ingredients. Learn more

Non-alc beverage sales held steady in April, but with decelerating growth and volumes still in flux the latest NielsenIQ scanner data continues to show the industry in a precarious position against a strained macroeconomic environment.

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It’s “new CEO, same problems” at Reed’s… The ginger beer and soda specialist continues to grapple with rising losses and sliding sales in Q1. 

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The will-they-won't-they between whiskey giants Brown-Forman and Sazerac may have come to an end.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Sazerac Acquires Equity Stake In SIPMARGS

2. Ritual Zero Proof Debuts RTDs

3. Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans

4. The Cycle Goes Nationwide with Sprouts

5. Beyond CEO Hopes Protein Drink Pivot Flips Brand Image

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

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It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

💚 Pop & Bottle is targeting a new use occasion with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide. Read more here

🍄 Everyday Dose is emphasizing versatility, encouraging users to find new ways to integrate the functional mushroom-enhanced instant coffee supplement into their daily lives. Learn more about the strategy

⚽ Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF. Check out the details

☕ Nescafé is leaning into soccer culture with the launch of “The Nescafé Third Half,” a new campaign rolling out across the U.S. and Mexico that celebrates conversations that continue after the final whistle. Learn more

Thirsty for more? Catch up on all of the latest in beverage marketing with Insider access

Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.

Listen to the episode now. Also available on Spotify and Apple Podcasts.