Plus, BodyArmor’s new identity and a fresh episode of CPG Week͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetApril 17, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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🚨 What You're Missing 🚨

You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

  • What Bev-Alc stakeholders are now saying about hemp beverages
  • Everything you need to know from the FDA’s bottled water PFAS report
  • A rundown of Pernod Ricard’s earnings report

Become an Insider to get the full scoop delivered daily.

 

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📰 Today's Top Story

🪴 Breaking Down Bev-Alc’s Hemp Beverage Stance

🪴 Breaking Down Bev-Alc’s Hemp Beverage Stance

There’s a new headline related to hemp beverages nearly everyday. But in the past week, several bev-alc trade groups have weighed in with their ideas on how the emerging set should evolve alongside other adult beverages.

Dueling memos illustrate that spirits producers – who have yet to jump en masse into the trendy and competing adult non-alc sector – are also not looking to hop on the hemp bandwagon, meanwhile the middle and retail tiers are looking for a piece of the pie.

Insiders can access the full story for all of the details.
 

👉🏼 What You Need to Know 👈🏼

🔍 A First Look At BodyArmor’s Visual Makeover

BodyArmor unveiled its new look this morning with updated labels featuring updated ingredient callouts, a new wordmark and gladiator-themed icon. The sports drink also tweaked some of its formulations. 

Insiders can access the story for a complete understanding of the updates.

 

🚨 Breaking: Reed’s Appoints New CEO

Ginger beverage producer Reed’s appointed Cyril Wallace as CEO this morning; Existing CEO Norman E. Snyder, Jr. will be retiring. The company also appointed Diageo Global VP of Marketing and Innovation (Smirnoff) Ruud Bakker to its board of directors. 

 

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🧑‍⚖️ Icelandic Glacial Co-Founder Hit With Seven-Figure Judgement

Icelandic Glacial co-founder Jon Olaffson is on the hook for $4.37 million. A U.S. District Court judge awarded the amount to Silvertip Capital, which claimed Olaffson failed to pay back a personally-guaranteed loan to support the water company in 2016.

Become an Insider to access all of the details.

 

🎙️ Now Streaming: CPG Week

💸 A Funding Double Feature and Vertical Farming Follies

💸 A Funding Double Feature and Vertical Farming Follies

This week, the podcast team is discussing a pair of functional beverage funding rounds and tackling the topic of vertical farming.

🥤 What do Culture Pop and Ryl Tea have in common? Both brands raked in about $15 million to support significant expansion plans this year.

🥬 Vertical farming has seemingly struggled to live up to the hype and heaps of cash flowing to the sector in its early days. The team digs into how startups are refocusing now that funding has dried up.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

 

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Have feedback or a tip to share? Let me know at adeluca@bevnet.com.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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