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Here at BevNET, we waste no time digging into a tasty new M&A deal and with the news yesterday that Keurig Dr Pepper was acquiring a majority stake in energy drink and sports nutrition brand GHOST, we put on our tan jumpsuits and strapped on proton packs to catch some more details.

One big immediate question: How will KDP manage its investment and distribution of Nutrabolt’s C4 energy drink alongside GHOST?

Alongside C4 and GHOST, KDP’s suite of energy drinks includes a forthcoming line from Black Rifle Coffee and another female-positioned RTD from supplement maker Bloom, as the company aims to create a “multifaceted energy platform” to address a range of need states and occasions. While C4 is geared towards the fitness community and gyms, GHOST speaks to next-generation consumers in gaming with the potential of expanding into on-premise occasions at music festivals or live-performance venues, as noted by KDP CEO Tim Cofer in yesterday’s earnings call. 

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It’s Friday, and you all know what that means…. another new product gallery is here! We’ve rounded up the hottest new products and packaged them into a neat array. Here’s a sneak peek at what’s inside:

⚡ Seeking to capture a share of the $23 billion energy drink category, Stok Cold Brew Coffee has dropped Stok Cold Brew Energy. Available in three flavors at launch – Vanilla Cream, Mocha Cream and Caramel Cream – each 11 oz. can contains 195mg of caffeine and a trio of B-vitamins, ginseng and guarana. 

🍅 Grillo’s Pickles has ventured into the brunch space by partnering with V8 to release V8 Grillo’s Dill Pickle Bloody Mary Mix. The new mix combines the richness of V8 tomato juice, natural cucumber flavor and spice blend with the tang of Grillo’s signature brine. 

☀️ Death Wish Coffee Co. has brightened up its portfolio with the release of its first Light Roast blend. According to the brand, the three-bean blend was crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee and the depth and body of premium robusta.

Check out the full NPG on BevNET.

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