You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• Why Alani Nu’s distribution strategy has reached a crossroads
• Inside the continued shift among spirits brands after RNDC’s Cali exit
• News of SPINS strategic acquisition to provide deeper pricing insights
• KetoneIQ adds controversial hire to its c-suite 

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It’s old hat for DSD houses to lose a big brand after an exit, but with Alani Nu, it’s not so clear what Celsius might do.

Nearly two in three U.S. beer distributors expect to lose the fast-rising, female focused energy drink brand sometime in the near future. So why are they still putting everything they’ve got behind it?

Insiders can access the full story to hear their rationale.

Hemp-derived THC drinks and non-alcoholic beverages are two of the hottest trends in beverage right now – but it wasn’t always like this.  When Darnell Smith launched THC-infused zero-proof spirits brand MXXN (pronounced “moon”) in 2021, he was one of the first to land in the emerging space. 

Insiders can access the full story for all of the details on MXXN’s first new drop in four years. 

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

Jones Soda Co. is moving out of the marijuana industry after divesting its Mary Jones product line to privately held cannabis business MJ Reg Disrupters LLC. 

Become an Insider for all of the details.

How did a company that deliberately avoided a traditional marketing playbook become a billion-dollar player in sports nutrition and energy? Dan Lourenco, the co-founder and CEO of Ghost, talks about the brand’s path from niche sports nutrition startup to household name in the beverage and active lifestyle space.

Tune into the episode now. Also available on Spotify and Apple Podcasts.