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• The latest in a fight against PepsiCo and Walmart’s price hike scheme
• C-suite changes at Ocean’s Spray and Mark Anthony Brands 
• Lion Beverage’s $150M round
• Marketing moves and new product drops from MUD/WTR, Seven Teas, Bum Energy and more. 

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PepsiCo may still have a legal fight ahead of it over alleged price fixing in Walmart stores.

Consumers filed a proposed antitrust class action lawsuit this week in a New York federal court, naming both PepsiCo and Walmart as defendants, alleging that Pepsi gave Walmart exclusive discounts on its soft drinks – to the chagrin of the rest of the U.S. retail market.

Insiders can access the full story.

BevNET Live 2025 may be in the books, but we’re already looking ahead. 

Registration is now open for BevNET Live 2026, with events coming to New York City on June 10 + 11 and Los Angeles on December 6 - 8. 

Right now you can save $200 per ticket. This is the lowest pricing of the year and the best way to secure your spot early if BevNET Live is part of how you plan your year in beverage.

Register now.

Scaling to exit is the dream for many a beverage entrepreneur, albeit one fraught with some nightmare scenarios. 

In a panel discussion at BevNET Live earlier this month, Health-Ade CEO Chris Lansing shared the stage with company investors and board members Steve Young of Manna Tree Partners and Bob Nakasone of First Bev to deconstruct how the 13-year-old kombucha brand embraced its challenger role to achieve its exit to cold-chain specialist Generous Brands this July.

Insiders can access the full discussion here.

Amid reports that it’s close to settling terms with an activist investor, PepsiCo is marking a busy end to the calendar year with a c-suite makeover, promoting from within to install new leadership in its North America and global businesses. 

Become an Insider for all of the details.

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. How Soda’s Resurgence is Helping Bring Flavor, Focus to Sparkling Water
2. PepsiCo and Walmart Colluded on Pricing, Alleges Unsealed FTC Complaint
3. Coca-Cola Reveals CEO Succession Plan
4. Can Kombucha Reclaim Its Edge Amid the Digestive Health Boom?
5. Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. 

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Amazon is one of the most powerful growth channels for CPG brands, but the rules change fast. New fulfillment approaches, evolving advertising tools, and deeper access to customer data are reshaping how food and beverage brands compete on the platform.

In this episode with Straight Up Growth, find out what's changing on Amazon heading into 2026 and how those shifts affect growth strategy. 

The conversation covers grocery and fresh delivery, advertising and measurement updates, and how brands can use data to make smarter decisions about spend, product focus, and long term profitability.

Tune in here. Also available on Spotify and Apple Podcasts.