New Molson Coors president and CEO Rahul Goyal is shaking things up less than a week into his tenure. 

Goyal announced a restructured leadership team and organizational structure today, as well the end of its Americas Commercial Organization formed in 2023. Those moves will lead to the exit of chief commercial officer Michelle St. Jacques in mid-November. Insiders are getting details of the shakeup. 

In today’s Brewbound Insider Newsletter and at Brewbound.com, Insiders are also reading about:

• Manna Beverages’ California shutdown and job cuts;
• Wholesalers’ lack of September beer purchases;
• The BA’s shorter Craft Brewers Conference;
• And Philadelphia’ sober tailgate (yes, that Philadelphia).

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

Prost Brewing is purpose-built for flexibility. From lagers to beyond-beer innovation, we deliver uncompromising quality with advanced technology, rigorous QC, and end-to-end support. Your brand deserves a seamless brewing partner—discover what’s possible with Prost. Learn more

A key c-suite executive is departing Molson Coors as new president and CEO Rahul Goyal realigns the company’s leadership team and organizational structure.

Chief commercial officer Michelle St. Jacques will depart Molson Coors on November 14, the company announced today in an 8-K filing with the U.S. Securities and Exchange Commission.

Insiders can read more about Molson Coors’ leadership team, expanded roles and St. Jacques’ tenure.

CA drinks manufacturer Manna Beverages has shuttered operations and terminated all employees across 2 production sites, citing underperformance and mounting debts.  

Members of the Nor-Cal Beverage Employees’ Union, representing more than 400 workers at 2 production sites in Anaheim and West Sacramento, CA, were informed in a letter Thursday night not to come to work on Friday.

Insiders can read more about the shutdown and previous investments in the business.

There continues to be “little movement” in wholesalers' (lack of) optimism for the beer category, according to the September Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Beer remained in contraction in September, marking the 2nd consecutive month the category and all segments registered BPI readings below 50, meaning wholesalers are continuing to cut back on beer orders in response to soft sales. 

Total beer posted a September BPI reading of 28, on par with last month (27) and 3 points below October 2024 (31).

Insiders can read other segment performances here.

It’s a busy, busy week here at the virtual Brewbound HQ. We’ll be covering earnings calls hosted by Constellation and Tilray and the Boulevard/Ommegang/Duvel ABP. 

Then, Zoe and Jess head to Denver for GABF before jetting to Las Vegas to meet up with Justin (and thousands of other people) at the NBWA’s Annual Convention. 

Other news you can expect this week: 

• Our initial report from New Belgium’s distributor convention;
• A peek at the 43rd annual GABF by the numbers;
• And an update from NJ, where the Department of Alcohol Beverage Control has proposed new operating restrictions for the license type most craft breweries hold.

Look for coverage of all of that, plus a fresh Brewbound Podcast episode featuring a conversation with Tonya Cornett, now leading the charge at UPP Liquids.

Gen X finally gets some shine. The Forgotten Generation has now overtaken Boomers in spending power, per a Numerator report last week. 

Brewbound Insider’s Week in Beer newsletter writer Sean McNulty expects a short-lived reign, given the sheer number of millennials. So enjoy it while it lasts, Gen Xers. 

Catch up on the headlines of the last week, as well as $40 bottles of wine in collaboration with New York’s J-E-T-S and a suggestion for Asahi in the aftermath of a cyberattack.

The application is now open for the Brewbound Live Pitch Slam, the leading business pitch competition for emerging beer, beyond beer, and adult beverage brands. The competition will take place during Brewbound Live 2025, held in Marina del Rey, December 10 & 11.

This year, the Pitch Slam gets a high-impact makeover: a new 1-day format, a tighter slate of finalists, and an intentional spotlight on innovation across RTDs, NA, cannabis, and beer categories.

The Brewbound Live Pitch Slam is open to early-stage adult beverage brands across beer, hard seltzer, hard cider, hard kombucha, RTD cocktails, THC-infused beverages and more. Whether you’re pre-launch with a product ready to sample or already in market for less than two years, we’re looking for disruptive brands with innovative concepts and the potential to scale. All applicants should be focused on the U.S. market and capable of providing packaged samples.

The deadline to apply is Wednesday, October 15, 2025. Space is limited. Apply Now >>

Craving more? 👉 See what Insider members get access to.

Have feedback? 📝 Take the Survey Now >>

Want to share news or tips? ✉️ Submit a press release or reach out to news@brewbound.com.

Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

We'll be back in your inbox tomorrow.